Comparing Cherokee (CHKE) & J.Jill (JILL)

Cherokee (NASDAQ: CHKE) and J.Jill (NYSE:JILL) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, institutional ownership, risk, valuation, dividends and profitability.

Analyst Recommendations

This is a summary of current ratings and recommmendations for Cherokee and J.Jill, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cherokee 0 0 3 0 3.00
J.Jill 0 3 3 0 2.50

Cherokee presently has a consensus target price of $7.83, suggesting a potential upside of 502.56%. J.Jill has a consensus target price of $7.33, suggesting a potential upside of 43.79%. Given Cherokee’s stronger consensus rating and higher probable upside, equities analysts plainly believe Cherokee is more favorable than J.Jill.


This table compares Cherokee and J.Jill’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Cherokee -42.20% -0.68% -0.30%
J.Jill 7.93% 24.25% 5.88%

Earnings and Valuation

This table compares Cherokee and J.Jill’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Cherokee $40.62 million 0.45 -$7.92 million $0.78 1.67
J.Jill $698.15 million 0.32 $55.37 million $0.79 6.46

J.Jill has higher revenue and earnings than Cherokee. Cherokee is trading at a lower price-to-earnings ratio than J.Jill, indicating that it is currently the more affordable of the two stocks.

Insider & Institutional Ownership

63.1% of Cherokee shares are held by institutional investors. Comparatively, 24.0% of J.Jill shares are held by institutional investors. 9.2% of Cherokee shares are held by insiders. Comparatively, 8.7% of J.Jill shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.


J.Jill beats Cherokee on 6 of the 11 factors compared between the two stocks.

About Cherokee

Cherokee Inc. markets, manages, and licenses fashion and lifestyle brands for apparel, footwear, home products, and accessories worldwide. It owns or represents Cherokee, Hi-Tec, Magnum, 50 Peaks, Interceptor, Hawk Signature, Tony Hawk, Liz Lange, Completely Me by Liz Lange, Flip Flop Shops, Everyday California, Carole Little, Sideout, and other brands, as well as Saint Tropez-West, Chorus Line, All That Jazz, and Sideout Sport names. As of January 28, 2017, the company had 124 continuing license agreements covering in approximately 110 countries. Cherokee Inc. was founded in 1988 and is headquartered in Sherman Oaks, California.

About J.Jill

J.Jill, Inc. (J.Jill) operates as a specialty retailer in the women’s apparel industry. J.Jill is a women’s apparel brand focused on customer in the 40-65 age segment. The Company operates an integrated omni-channel platform that is diversified across its retail stores, Website and catalogs. It operates in the retail and direct channels segment. Its direct channel consists of its Website and catalog orders. As of January 28, 2017, it operated 275 stores in 43 states. The Company also offers a range of footwear and accessories, including scarves, jewelry and hosiery. Its products are marketed under the J.Jill brand name and sold through its direct and retail channels. It offers two sub-brands as extensions of its brand aesthetic: Pure Jill and Wearever. Its Website provides customers with access to the J.Jill product offering and features content, including updates on new collections and guidance on how to wear and wardrobe its styles.

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