Head-To-Head Review: Fitbit (FIT) vs. Capcom (CCOEY)

Fitbit (NYSE: FIT) and Capcom (OTCMKTS:CCOEY) are both computer and technology companies, but which is the better business? We will compare the two companies based on the strength of their profitability, risk, institutional ownership, earnings, valuation, dividends and analyst recommendations.


Capcom pays an annual dividend of $0.04 per share and has a dividend yield of 0.2%. Fitbit does not pay a dividend. Capcom pays out 10.8% of its earnings in the form of a dividend.

Institutional & Insider Ownership

61.5% of Fitbit shares are owned by institutional investors. Comparatively, 0.0% of Capcom shares are owned by institutional investors. 29.1% of Fitbit shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.


This table compares Fitbit and Capcom’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Fitbit -17.16% -17.11% -10.06%
Capcom N/A N/A N/A

Earnings & Valuation

This table compares Fitbit and Capcom’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Fitbit $1.62 billion 0.69 -$277.19 million ($0.65) -8.18
Capcom $806.32 million 5.64 $79.27 million $0.37 45.41

Capcom has lower revenue, but higher earnings than Fitbit. Fitbit is trading at a lower price-to-earnings ratio than Capcom, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a breakdown of recent ratings and target prices for Fitbit and Capcom, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Fitbit 3 8 6 0 2.18
Capcom 0 1 0 0 2.00

Fitbit currently has a consensus price target of $6.79, indicating a potential upside of 27.66%. Capcom has a consensus price target of $17.84, indicating a potential upside of 6.19%. Given Fitbit’s stronger consensus rating and higher probable upside, equities research analysts plainly believe Fitbit is more favorable than Capcom.

Risk & Volatility

Fitbit has a beta of 1.92, suggesting that its share price is 92% more volatile than the S&P 500. Comparatively, Capcom has a beta of -5.22, suggesting that its share price is 622% less volatile than the S&P 500.


Fitbit beats Capcom on 8 of the 15 factors compared between the two stocks.

About Fitbit

Fitbit, Inc., a technology company, provides health solutions in the United States and internationally. The company offers a line of devices, including Fitbit Surge, Fitbit Blaze, Fitbit Charge 2, Alta HR, Alta, Fitbit Flex 2, Fitbit One, and Fitbit Zip activity trackers; Fitbit Ionic smartwatches; Fitbit Aria 2 Wi-Fi smart scales; and a range of accessories, such as bands and frames for its devices, as well as Fitbit Flyer, a wireless headphone designed for fitness. It also offers Fitbit online dashboard and mobile apps that sync automatically with and display real-time data from its wearable devices; and Fitbit Coach that offers exercise programs through personal trainer and yoga apps. The company sells its products through consumer electronics and specialty, e-commerce, mass merchant, department store, club, and sporting goods and outdoors retailers; wireless carriers; distributors; and Fitbit.com, an online store, as well as directly to consumers. The company was formerly known as Healthy Metrics Research, Inc. and changed its name to Fitbit, Inc. in October 2007. Fitbit, Inc. was founded in 2007 and is headquartered in San Francisco, California.

About Capcom

Capcom Co., Ltd. plans, develops, manufactures, sells, and distributes home video games, online games, mobile games, and arcade games in Japan and internationally. It operates through Digital Contents, Arcade Operations, Amusement Equipments, and Other Businesses segments. The Digital Contents segment develops and sells package games and digital download content. This segment also develops and manages mobile contents and PC online games. The Arcade Operations segment operates “Plaza Capcom” amusement facilities in commercial complexes, and hosts various events. The Amusement Equipments segment is involved in the development, manufacture, and sale of frames and LCD devices for gaming machines, as well as software; and development, production, and sale of arcade games for amusement facilities. The Other Businesses segment publishes walkthrough and strategy guides, as well as game settings collections; licenses music CDs and licensed merchandise; and develops game content into movie and TV animation programs. The company was founded in 1979 and is headquartered in Osaka, Japan.

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