SKY (SKYAY) vs. Its Competitors Head to Head Survey

SKY (OTCMKTS: SKYAY) is one of 21 publicly-traded companies in the “Television broadcasting stations” industry, but how does it compare to its rivals? We will compare SKY to similar companies based on the strength of its institutional ownership, profitability, earnings, analyst recommendations, risk, dividends and valuation.

Risk & Volatility

SKY has a beta of 0.72, meaning that its share price is 28% less volatile than the S&P 500. Comparatively, SKY’s rivals have a beta of 1.34, meaning that their average share price is 34% more volatile than the S&P 500.

Insider and Institutional Ownership

0.1% of SKY shares are held by institutional investors. Comparatively, 53.1% of shares of all “Television broadcasting stations” companies are held by institutional investors. 8.3% of shares of all “Television broadcasting stations” companies are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.


This table compares SKY and its rivals’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
SKY Competitors 13.95% 15.97% 4.85%

Valuation & Earnings

This table compares SKY and its rivals gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Net Income Price/Earnings Ratio
SKY $16.50 billion $881.46 million 24.24
SKY Competitors $3.96 billion $355.86 million 17.76

SKY has higher revenue and earnings than its rivals. SKY is trading at a higher price-to-earnings ratio than its rivals, indicating that it is currently more expensive than other companies in its industry.


SKY pays an annual dividend of $1.29 per share and has a dividend yield of 1.7%. SKY pays out 41.9% of its earnings in the form of a dividend. As a group, “Television broadcasting stations” companies pay a dividend yield of 2.0% and pay out 33.4% of their earnings in the form of a dividend. SKY lags its rivals as a dividend stock, given its lower dividend yield and higher payout ratio.

Analyst Recommendations

This is a summary of recent ratings for SKY and its rivals, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SKY 0 1 2 0 2.67
SKY Competitors 119 450 905 29 2.56

As a group, “Television broadcasting stations” companies have a potential upside of 42.87%. Given SKY’s rivals higher probable upside, analysts plainly believe SKY has less favorable growth aspects than its rivals.


SKY rivals beat SKY on 10 of the 14 factors compared.

SKY Company Profile

Sky plc, together with its subsidiaries, engages in entertainment and communications businesses. The company offers pay television broadcasting and home communications services, including broadband and telephone services; over-the-top subscriptions; and HD, UHD, multiscreen, line rental, second smartcard, premium HD, and mobile TV, as well as on demand services, such as Catch Up TV and box sets. Sky plc serves approximately 22.5 million residential and commercial customers in the United Kingdom, Ireland, Italy, Germany, and Austria. The company was formerly known as British Sky Broadcasting Group plc and changed its name to Sky plc in November 2014. Sky plc was incorporated in 1988 and is headquartered in Isleworth, the United Kingdom.

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