Favorable Media Coverage Somewhat Unlikely to Affect Purple Innovation (PRPL) Share Price

News headlines about Purple Innovation (NASDAQ:PRPL) have trended positive this week, Accern reports. The research group identifies negative and positive news coverage by monitoring more than twenty million blog and news sources in real-time. Accern ranks coverage of publicly-traded companies on a scale of negative one to positive one, with scores nearest to one being the most favorable. Purple Innovation earned a coverage optimism score of 0.33 on Accern’s scale. Accern also assigned news articles about the company an impact score of 46.905072055707 out of 100, indicating that recent news coverage is somewhat unlikely to have an impact on the company’s share price in the next few days.

These are some of the media stories that may have impacted Accern’s scoring:

Several brokerages have recently issued reports on PRPL. Wedbush decreased their target price on Purple Innovation from $11.00 to $8.00 and set an “outperform” rating for the company in a research report on Friday. Zacks Investment Research raised Purple Innovation from a “sell” rating to a “hold” rating in a research report on Wednesday, July 18th.



Shares of Purple Innovation traded down $0.69, hitting $5.81, during trading on Friday, MarketBeat reports. The stock had a trading volume of 68,603 shares, compared to its average volume of 38,366. Purple Innovation has a 12 month low of $5.70 and a 12 month high of $13.90. The company has a debt-to-equity ratio of 1.36, a current ratio of 1.42 and a quick ratio of 0.81.

Purple Innovation (NASDAQ:PRPL) last announced its earnings results on Tuesday, May 15th. The company reported ($0.17) earnings per share (EPS) for the quarter, missing the consensus estimate of ($0.04) by ($0.13). The firm had revenue of $60.98 million during the quarter, compared to analysts’ expectations of $58.00 million. equities analysts anticipate that Purple Innovation will post -0.12 earnings per share for the current fiscal year.

In related news, Director Coliseum Capital Management, L acquired 51,396 shares of Purple Innovation stock in a transaction that occurred on Thursday, May 31st. The stock was bought at an average price of $7.85 per share, with a total value of $403,458.60. The acquisition was disclosed in a document filed with the SEC, which can be accessed through this link. In the last ninety days, insiders have purchased 657,377 shares of company stock valued at $4,642,122. 65.80% of the stock is owned by corporate insiders.

About Purple Innovation

Purple Innovation, Inc designs and manufactures mattresses, pillows, and cushions. The company markets and sells its products through direct-to-consumer and retail channels. Purple Innovation, Inc was founded in 2010 and is headquartered in Alpine, Utah.

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Insider Buying and Selling by Quarter for Purple Innovation (NASDAQ:PRPL)

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