Analyzing The Rubicon Project (RUBI) and Eventbrite (EB)

The Rubicon Project (NYSE:RUBI) and Eventbrite (NYSE:EB) are both small-cap computer and technology companies, but which is the better investment? We will contrast the two companies based on the strength of their analyst recommendations, earnings, institutional ownership, profitability, valuation, dividends and risk.


This table compares The Rubicon Project and Eventbrite’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
The Rubicon Project -144.16% -42.04% -18.48%
Eventbrite N/A N/A N/A

Institutional and Insider Ownership

57.2% of The Rubicon Project shares are owned by institutional investors. 12.7% of The Rubicon Project shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Earnings and Valuation

This table compares The Rubicon Project and Eventbrite’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
The Rubicon Project $155.54 million 1.09 -$154.78 million ($1.11) -3.02
Eventbrite $201.59 million 9.64 -$38.54 million N/A N/A

Eventbrite has higher revenue and earnings than The Rubicon Project.

Analyst Ratings

This is a summary of current ratings and target prices for The Rubicon Project and Eventbrite, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
The Rubicon Project 0 3 2 0 2.40
Eventbrite 0 3 2 0 2.40

The Rubicon Project presently has a consensus price target of $3.33, suggesting a potential downside of 0.50%. Eventbrite has a consensus price target of $31.60, suggesting a potential upside of 23.73%. Given Eventbrite’s higher possible upside, analysts plainly believe Eventbrite is more favorable than The Rubicon Project.


Eventbrite beats The Rubicon Project on 7 of the 9 factors compared between the two stocks.

About The Rubicon Project

The Rubicon Project, Inc. provides technology solutions to automate the purchase and sale of digital advertising inventory for buyers and sellers in the United States and internationally. It offers applications and services for digital advertising inventory sellers, including Websites, mobile applications, and other digital media properties, to sell their advertising inventory; applications and services for buyers, such as advertisers, agencies, agency trading desks, and demand side platforms, to buy advertising inventory; and a marketplace over which such transactions are executed. The Rubicon Project, Inc. was founded in 2007 and is headquartered in Los Angeles, California.

About Eventbrite

Eventbrite, Inc. operates as a technology platform worldwide. Its platform integrates components needed to plan, promote, and produce live events that allow creators to reduce friction and costs, increase reach, and drive ticket sales. The company was formerly known as Mollyguard Corporation and changed its name to Eventbrite, Inc. in 2009. Eventbrite, Inc. was incorporated in 2003 and is headquartered in San Francisco, California.

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