Zacks: Harte Hanks Inc (HHS) Given Consensus Recommendation of “Strong Buy” by Brokerages

Harte Hanks Inc (NYSE:HHS) has earned a consensus broker rating score of 1.00 (Strong Buy) from the one analysts that cover the stock, Zacks Investment Research reports. One analyst has rated the stock with a strong buy recommendation.

Brokers have set a 1 year consensus price target of $15.00 for the company and are forecasting that the company will post ($0.77) EPS for the current quarter, according to Zacks. Zacks has also assigned Harte Hanks an industry rank of 171 out of 255 based on the ratings given to its competitors.

A number of brokerages recently weighed in on HHS. ValuEngine upgraded shares of Harte Hanks from a “strong sell” rating to a “sell” rating in a report on Tuesday, August 28th. Noble Financial restated a “buy” rating on shares of Harte Hanks in a report on Thursday, September 6th. Finally, Zacks Investment Research downgraded shares of Harte Hanks from a “hold” rating to a “strong sell” rating in a report on Tuesday, August 14th.



NYSE HHS opened at $5.45 on Thursday. Harte Hanks has a 12-month low of $5.22 and a 12-month high of $12.16. The company has a market capitalization of $33.58 million, a PE ratio of -4.54 and a beta of 0.64.

Harte Hanks (NYSE:HHS) last issued its earnings results on Wednesday, August 8th. The business services provider reported ($1.10) earnings per share for the quarter, missing the Zacks’ consensus estimate of ($0.63) by ($0.47). The firm had revenue of $69.63 million for the quarter, compared to analyst estimates of $79.50 million. Harte Hanks had a negative return on equity of 33.47% and a negative net margin of 1.72%. Sell-side analysts predict that Harte Hanks will post -0.58 EPS for the current fiscal year.

Institutional investors and hedge funds have recently modified their holdings of the stock. Fondren Management LP increased its holdings in Harte Hanks by 25.7% during the second quarter. Fondren Management LP now owns 584,100 shares of the business services provider’s stock worth $6,484,000 after buying an additional 119,300 shares during the last quarter. Eidelman Virant Capital acquired a new position in Harte Hanks during the second quarter worth $2,305,000. Finally, Renaissance Technologies LLC increased its holdings in Harte Hanks by 12.5% during the second quarter. Renaissance Technologies LLC now owns 208,472 shares of the business services provider’s stock worth $2,314,000 after buying an additional 23,232 shares during the last quarter. Institutional investors and hedge funds own 34.28% of the company’s stock.

Harte Hanks Company Profile

Harte Hanks, Inc provides various multi-channel marketing services in the United States and internationally. The company provides agency and digital services, including search engine management, display, digital analytics, Website development and design, digital strategy, social media, email, e-commerce, and interactive relationship management services; and database marketing and business-to-business lead generation solutions that offer insight and analytics, customer data integration, and marketing communications tools.

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