Reviewing Marketing Alliance (MAAL) and Marsh & McLennan Companies (MMC)

Marketing Alliance (OTCMKTS:MAAL) and Marsh & McLennan Companies (NYSE:MMC) are both finance companies, but which is the superior stock? We will contrast the two companies based on the strength of their risk, earnings, analyst recommendations, dividends, valuation, institutional ownership and profitability.

Volatility & Risk

Marketing Alliance has a beta of -0.78, indicating that its stock price is 178% less volatile than the S&P 500. Comparatively, Marsh & McLennan Companies has a beta of 0.85, indicating that its stock price is 15% less volatile than the S&P 500.



Valuation & Earnings

This table compares Marketing Alliance and Marsh & McLennan Companies’ revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Marketing Alliance $31.23 million 0.77 $1.45 million N/A N/A
Marsh & McLennan Companies $14.02 billion 2.91 $1.49 billion $3.92 20.70

Marsh & McLennan Companies has higher revenue and earnings than Marketing Alliance.

Dividends

Marketing Alliance pays an annual dividend of $0.23 per share and has a dividend yield of 7.7%. Marsh & McLennan Companies pays an annual dividend of $1.66 per share and has a dividend yield of 2.0%. Marsh & McLennan Companies pays out 42.3% of its earnings in the form of a dividend. Marsh & McLennan Companies has raised its dividend for 9 consecutive years.

Profitability

This table compares Marketing Alliance and Marsh & McLennan Companies’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Marketing Alliance 4.17% N/A N/A
Marsh & McLennan Companies 10.23% 28.72% 10.52%

Insider and Institutional Ownership

86.2% of Marsh & McLennan Companies shares are owned by institutional investors. 1.2% of Marsh & McLennan Companies shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Analyst Recommendations

This is a summary of recent ratings and recommmendations for Marketing Alliance and Marsh & McLennan Companies, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Marketing Alliance 0 0 0 0 N/A
Marsh & McLennan Companies 1 5 3 0 2.22

Marsh & McLennan Companies has a consensus price target of $93.50, suggesting a potential upside of 15.22%. Given Marsh & McLennan Companies’ higher probable upside, analysts clearly believe Marsh & McLennan Companies is more favorable than Marketing Alliance.

Summary

Marsh & McLennan Companies beats Marketing Alliance on 12 of the 15 factors compared between the two stocks.

Marketing Alliance Company Profile

The Marketing Alliance, Inc. operates as a wholesale distributor of life insurance, annuities, and other financial service products in the United States. It also provides long term care insurance, disability insurance, and Medicare supplement products. In addition, the company operates family entertainment space in Florida, Illinois, Missouri, and North Carolina under the name of Monkey Joes; and provides construction, heavy equipment, and trenching services in Iowa. The Marketing Alliance, Inc. was incorporated in 1996 and is headquartered in St. Louis, Missouri.

Marsh & McLennan Companies Company Profile

Marsh & McLennan Companies, Inc., a professional services firm, provides advice and solutions in the areas of risk, strategy, and people worldwide. It operates in two segments, Risk and Insurance Services, and Consulting. The Risk and Insurance Services segment offers risk management services, such as risk advice, risk transfer, and risk control and mitigation solutions, as well as insurance, reinsurance broking, catastrophe and financial modeling, and related advisory services. This segment serves businesses, public entities, insurance companies, associations, professional services organizations, and private clients. The Consulting segment provides health, retirement, talent, and investments consulting services and products; and specialized management, and economic and brand consulting services. The company was founded in 1871 and is headquartered in New York, New York.

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