Insider Selling: Vera Bradley, Inc. (VRA) Major Shareholder Sells 35,000 Shares of Stock

Vera Bradley, Inc. (NASDAQ:VRA) major shareholder B. Baekgaard 2009 Gran Barbara sold 35,000 shares of the stock in a transaction dated Monday, March 11th. The shares were sold at an average price of $10.30, for a total transaction of $360,500.00. Following the completion of the transaction, the insider now owns 2,775,469 shares of the company’s stock, valued at approximately $28,587,330.70. The sale was disclosed in a document filed with the SEC, which can be accessed through this link. Major shareholders that own 10% or more of a company’s shares are required to disclose their transactions with the SEC.

Shares of NASDAQ VRA opened at $14.01 on Friday. The stock has a market capitalization of $387.58 million, a P/E ratio of 23.35 and a beta of 0.69. Vera Bradley, Inc. has a 52 week low of $7.94 and a 52 week high of $17.38.

Vera Bradley (NASDAQ:VRA) last issued its quarterly earnings data on Wednesday, March 13th. The textile maker reported $0.25 EPS for the quarter, beating the Zacks’ consensus estimate of $0.24 by $0.01. The firm had revenue of $118.20 million for the quarter, compared to analysts’ expectations of $116.34 million. Vera Bradley had a net margin of 4.80% and a return on equity of 8.30%. The firm’s revenue was down 10.5% on a year-over-year basis. During the same period in the prior year, the company earned $0.33 EPS. Equities analysts anticipate that Vera Bradley, Inc. will post 0.57 earnings per share for the current year.



A number of hedge funds and other institutional investors have recently modified their holdings of VRA. Meeder Asset Management Inc. grew its stake in Vera Bradley by 1,430.1% in the 4th quarter. Meeder Asset Management Inc. now owns 6,962 shares of the textile maker’s stock valued at $60,000 after acquiring an additional 6,507 shares during the last quarter. Oregon Public Employees Retirement Fund acquired a new stake in Vera Bradley in the 4th quarter valued at about $70,000. Oppenheimer Asset Management Inc. acquired a new stake in Vera Bradley in the 4th quarter valued at about $83,000. New York State Teachers Retirement System grew its stake in Vera Bradley by 24.9% in the 4th quarter. New York State Teachers Retirement System now owns 12,532 shares of the textile maker’s stock valued at $107,000 after acquiring an additional 2,500 shares during the last quarter. Finally, Pacer Advisors Inc. boosted its stake in shares of Vera Bradley by 294.9% during the 3rd quarter. Pacer Advisors Inc. now owns 7,172 shares of the textile maker’s stock worth $109,000 after purchasing an additional 5,356 shares during the last quarter. 70.48% of the stock is currently owned by hedge funds and other institutional investors.

A number of equities analysts have recently issued reports on the stock. BidaskClub raised shares of Vera Bradley from a “strong sell” rating to a “sell” rating in a research note on Wednesday, December 19th. ValuEngine cut shares of Vera Bradley from a “buy” rating to a “hold” rating in a research note on Friday, November 16th. Telsey Advisory Group reissued a “market perform” rating and issued a $11.00 price objective (down from $14.00) on shares of Vera Bradley in a research note on Thursday, December 13th. Finally, TheStreet cut shares of Vera Bradley from a “b-” rating to a “c” rating in a research note on Thursday, December 13th. Two equities research analysts have rated the stock with a hold rating and two have assigned a buy rating to the company’s stock. The company presently has an average rating of “Buy” and a consensus target price of $15.00.

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About Vera Bradley

Vera Bradley, Inc, together with its subsidiaries, designs, manufactures, and sells women's handbags, luggage and travel items, fashion and home accessories, and gifts. It operates through two segments, Direct and Indirect. The company offers totes, crossbodies, satchels, clutches, backpacks, baby bags, and lunch bags; accessories, including wallets, wristlets, eyeglass cases, scarves, and various technology accessories; and travel products, such as rolling luggage, cosmetics, and travel and packing accessories, as well as travel bags comprising duffel and weekend bags.

Further Reading: Do investors pay a separate front-end load every time they buy additional shares?

Insider Buying and Selling by Quarter for Vera Bradley (NASDAQ:VRA)

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