Analyzing Marchex (MCHX) and Propel Media (PROM)

Marchex (NASDAQ:MCHX) and Propel Media (OTCMKTS:PROM) are both computer and technology companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, risk, analyst recommendations, profitability, dividends, earnings and valuation.

Earnings & Valuation

This table compares Marchex and Propel Media’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Marchex $85.25 million 2.35 -$2.68 million ($0.06) -79.33
Propel Media N/A N/A N/A N/A N/A

Propel Media has lower revenue, but higher earnings than Marchex.


This table compares Marchex and Propel Media’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Marchex -3.14% -3.04% -2.60%
Propel Media N/A N/A N/A

Analyst Recommendations

This is a breakdown of current recommendations and price targets for Marchex and Propel Media, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Marchex 0 0 2 0 3.00
Propel Media 0 0 0 0 N/A

Marchex presently has a consensus price target of $7.00, indicating a potential upside of 47.06%. Given Marchex’s higher possible upside, equities analysts clearly believe Marchex is more favorable than Propel Media.

Insider & Institutional Ownership

49.0% of Marchex shares are held by institutional investors. 22.5% of Marchex shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.


Marchex beats Propel Media on 5 of the 8 factors compared between the two stocks.

About Marchex

Marchex, Inc. operates as a call analytics company. Its products include Marchex Call Analytics, an analytics technology platform that provides data and insights to measure the performance of mobile, online, and offline advertising for advertisers and small business resellers; and Marchex Speech Analytics delivers actionable operational and advertising insights of inbound calls from consumer's interactions. The company also provides Marchex Omnichannel Analytics Cloud products, such as Marchex Search Analytics, a product for search marketers that drive phone calls from search campaigns; Marchex Display and Video Analytics, a product for marketers that buy digital display advertising; Marchex Site Analytics; and Marchex Social Analytics. It offers Marchex Audience Targeting leverages call data and can automatically build audience segments for display and social media platforms; and Marchex Call Marketplace, a mobile advertising network for businesses that depend on inbound phone calls to drive sales, as well as offer advertisers ad placements across various mobile and online media sources to deliver qualified calls to their businesses. The company also provides Local Leads platform, a service advertising solution for small business resellers, such as Yellow Pages providers and vertical marketing service providers to sell call advertising, search marketing, and other lead generation products through their existing sales channels to small business advertisers. In addition, it offers lead services, including pay-for-call, search marketing, and ad creation, as well as include features, such as call tracking, geo-targeting, campaign management, reporting, and analytics. The company offers its services through direct sales, reseller partnerships, and referral agreements and technology integration partners worldwide. Marchex, Inc. was founded in 2003 and is headquartered in Seattle, Washington.

About Propel Media

Propel Media, Inc., through its subsidiaries, operates as an online advertising company in the United States and internationally. It offers advertising solutions through Propel Media Platform, a real-time, bid-based, and online advertising platform that allows advertisers to target audiences and deliver video, display, and text based advertising. The company's Propel Media Platform provides advertisers with a way to serve, manage, and maximize the performance of their online advertising purchasing. It offers a self-serve platform and a managed services options that provide advertisers various solutions to reach online audiences and acquire customers. The company primarily serves its advertising to users who are part of its owned and operated member-based network or the member-based networks of its third party application partners. Propel Media, Inc. provides its audience with access to its premium content for free and obtains the users' permission to serve advertising to them while they peruse content on the Web. The company also operates DeepIntent platform, which provides a data-driven approach to programmatic advertising that integrates into its data management platform. Propel Media, Inc. was founded in 2006 and is headquartered in Irvine, California.

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