The Rubicon Project (RUBI) Stock Price Down 7.3%

The Rubicon Project Inc (NYSE:RUBI)’s share price dropped 7.3% during mid-day trading on Monday . The company traded as low as $6.14 and last traded at $6.26. Approximately 793,114 shares changed hands during mid-day trading, an increase of 16% from the average daily volume of 684,023 shares. The stock had previously closed at $6.75.

RUBI has been the topic of a number of analyst reports. Zacks Investment Research upgraded shares of The Rubicon Project from a “hold” rating to a “buy” rating and set a $7.00 price objective on the stock in a research report on Saturday, March 9th. B. Riley initiated coverage on shares of The Rubicon Project in a research report on Wednesday, April 17th. They issued a “buy” rating and a $9.00 price objective on the stock. Finally, ValuEngine upgraded shares of The Rubicon Project from a “hold” rating to a “buy” rating in a research report on Wednesday, April 24th. One investment analyst has rated the stock with a hold rating and four have given a buy rating to the stock. The stock presently has an average rating of “Buy” and an average price target of $7.00.

The stock has a market cap of $352.08 million, a PE ratio of -7.36 and a beta of 1.59. The company has a debt-to-equity ratio of 0.07, a quick ratio of 1.25 and a current ratio of 1.25.



The Rubicon Project (NYSE:RUBI) last released its quarterly earnings data on Wednesday, May 1st. The software maker reported ($0.14) earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of ($0.20) by $0.06. The Rubicon Project had a negative net margin of 35.21% and a negative return on equity of 23.77%. The firm had revenue of $32.42 million for the quarter, compared to analysts’ expectations of $31.20 million. As a group, analysts forecast that The Rubicon Project Inc will post -0.66 earnings per share for the current fiscal year.

In other news, insider Blima Tuller sold 7,500 shares of The Rubicon Project stock in a transaction dated Tuesday, March 12th. The shares were sold at an average price of $6.87, for a total transaction of $51,525.00. Following the sale, the insider now owns 149,260 shares of the company’s stock, valued at approximately $1,025,416.20. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. Also, insider Thomas Kershaw sold 23,472 shares of The Rubicon Project stock in a transaction dated Friday, March 15th. The shares were sold at an average price of $6.91, for a total transaction of $162,191.52. Following the sale, the insider now directly owns 654,061 shares in the company, valued at approximately $4,519,561.51. The disclosure for this sale can be found here. Insiders sold 199,309 shares of company stock worth $1,211,008 in the last 90 days. Corporate insiders own 10.60% of the company’s stock.

Several institutional investors and hedge funds have recently made changes to their positions in the company. Dimensional Fund Advisors LP boosted its stake in shares of The Rubicon Project by 3.2% during the 1st quarter. Dimensional Fund Advisors LP now owns 2,651,003 shares of the software maker’s stock valued at $16,118,000 after purchasing an additional 81,952 shares in the last quarter. Vanguard Group Inc boosted its stake in shares of The Rubicon Project by 14.2% during the 3rd quarter. Vanguard Group Inc now owns 2,105,373 shares of the software maker’s stock valued at $7,580,000 after purchasing an additional 261,187 shares in the last quarter. Vanguard Group Inc. boosted its stake in shares of The Rubicon Project by 14.2% during the 3rd quarter. Vanguard Group Inc. now owns 2,105,373 shares of the software maker’s stock valued at $7,580,000 after purchasing an additional 261,187 shares in the last quarter. Royce & Associates LP boosted its stake in shares of The Rubicon Project by 5.4% during the 4th quarter. Royce & Associates LP now owns 1,826,272 shares of the software maker’s stock valued at $6,812,000 after purchasing an additional 94,000 shares in the last quarter. Finally, Caption Management LLC boosted its stake in shares of The Rubicon Project by 5.0% during the 4th quarter. Caption Management LLC now owns 1,358,203 shares of the software maker’s stock valued at $5,066,000 after purchasing an additional 64,582 shares in the last quarter. 62.47% of the stock is currently owned by hedge funds and other institutional investors.

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About The Rubicon Project (NYSE:RUBI)

The Rubicon Project, Inc, together with its subsidiaries, provides technology solutions to automate the purchase and sale of digital advertising inventory for buyers and sellers in the United States and internationally. It offers applications and services for digital advertising inventory sellers, including Websites, mobile applications, and other digital media properties, to sell their advertising inventory; applications and services for buyers, such as advertisers, agencies, agency trading desks, and demand side platforms, to buy advertising inventory; and a marketplace over which such transactions are executed.

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