The Rubicon Project Inc (NYSE:RUBI) Short Interest Update

The Rubicon Project Inc (NYSE:RUBI) saw a significant increase in short interest in the month of May. As of May 31st, there was short interest totalling 881,300 shares, an increase of 89.6% from the April 30th total of 464,900 shares. Based on an average daily volume of 825,700 shares, the short-interest ratio is presently 1.1 days. Approximately 2.0% of the shares of the company are sold short.

In other The Rubicon Project news, CEO Michael G. Barrett sold 89,435 shares of the company’s stock in a transaction that occurred on Thursday, May 16th. The shares were sold at an average price of $6.18, for a total transaction of $552,708.30. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this link. Also, insider Thomas Kershaw sold 19,000 shares of the company’s stock in a transaction that occurred on Wednesday, June 12th. The shares were sold at an average price of $5.60, for a total transaction of $106,400.00. Following the sale, the insider now directly owns 582,278 shares of the company’s stock, valued at $3,260,756.80. The disclosure for this sale can be found here. In the last 90 days, insiders have sold 216,534 shares of company stock worth $1,328,109. 10.60% of the stock is owned by insiders.

Hedge funds and other institutional investors have recently made changes to their positions in the company. Bailard Inc. purchased a new stake in shares of The Rubicon Project in the first quarter worth $86,000. Intrinsic Edge Capital Management LLC increased its stake in shares of The Rubicon Project by 140.5% in the fourth quarter. Intrinsic Edge Capital Management LLC now owns 481,050 shares of the software maker’s stock worth $1,794,000 after purchasing an additional 281,050 shares in the last quarter. Royce & Associates LP increased its stake in shares of The Rubicon Project by 5.4% in the fourth quarter. Royce & Associates LP now owns 1,826,272 shares of the software maker’s stock worth $6,812,000 after purchasing an additional 94,000 shares in the last quarter. BlackRock Inc. grew its stake in The Rubicon Project by 45.7% during the fourth quarter. BlackRock Inc. now owns 1,154,424 shares of the software maker’s stock valued at $4,306,000 after acquiring an additional 362,122 shares in the last quarter. Finally, Laurion Capital Management LP grew its stake in The Rubicon Project by 140.3% during the first quarter. Laurion Capital Management LP now owns 253,319 shares of the software maker’s stock valued at $1,540,000 after acquiring an additional 147,896 shares in the last quarter. 63.30% of the stock is owned by hedge funds and other institutional investors.



A number of analysts have commented on RUBI shares. B. Riley started coverage on shares of The Rubicon Project in a report on Wednesday, April 17th. They set a “buy” rating and a $9.00 target price for the company. ValuEngine raised shares of The Rubicon Project from a “hold” rating to a “buy” rating in a report on Wednesday, April 24th. Finally, Zacks Investment Research cut shares of The Rubicon Project from a “hold” rating to a “sell” rating in a report on Saturday, March 2nd. One analyst has rated the stock with a hold rating and four have issued a buy rating to the company’s stock. The Rubicon Project presently has a consensus rating of “Buy” and a consensus target price of $7.00.

Shares of NYSE RUBI traded down $0.01 during midday trading on Monday, reaching $5.82. The stock had a trading volume of 31,319 shares, compared to its average volume of 570,267. The business’s 50-day simple moving average is $6.11. The company has a debt-to-equity ratio of 0.07, a current ratio of 1.25 and a quick ratio of 1.25. The company has a market cap of $301.34 million, a P/E ratio of -6.87 and a beta of 1.65. The Rubicon Project has a 12-month low of $2.68 and a 12-month high of $7.50.

The Rubicon Project (NYSE:RUBI) last announced its quarterly earnings data on Wednesday, May 1st. The software maker reported ($0.14) earnings per share (EPS) for the quarter, topping the Zacks’ consensus estimate of ($0.20) by $0.06. The firm had revenue of $32.42 million during the quarter, compared to analysts’ expectations of $31.20 million. The Rubicon Project had a negative net margin of 35.21% and a negative return on equity of 23.77%. Sell-side analysts predict that The Rubicon Project will post -0.66 earnings per share for the current fiscal year.

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About The Rubicon Project

The Rubicon Project, Inc, together with its subsidiaries, provides technology solutions to automate the purchase and sale of digital advertising inventory for buyers and sellers in the United States and internationally. It offers applications and services for digital advertising inventory sellers, including Websites, mobile applications, and other digital media properties, to sell their advertising inventory; applications and services for buyers, such as advertisers, agencies, agency trading desks, and demand side platforms, to buy advertising inventory; and a marketplace over which such transactions are executed.

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