LYFT (NASDAQ:LYFT) and BSQUARE (NASDAQ:BSQR) are both computer and technology companies, but which is the better business? We will contrast the two businesses based on the strength of their risk, institutional ownership, valuation, dividends, analyst recommendations, earnings and profitability.

Analyst Ratings

This is a breakdown of current ratings and recommmendations for LYFT and BSQUARE, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
LYFT 2 9 23 0 2.62
BSQUARE 0 0 0 0 N/A

LYFT currently has a consensus target price of $72.61, indicating a potential upside of 38.39%. Given LYFT’s higher possible upside, research analysts clearly believe LYFT is more favorable than BSQUARE.

Earnings & Valuation

This table compares LYFT and BSQUARE’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
LYFT $2.16 billion 7.07 -$911.34 million N/A N/A
BSQUARE $73.41 million 0.21 -$13.74 million N/A N/A

BSQUARE has lower revenue, but higher earnings than LYFT.


This table compares LYFT and BSQUARE’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
BSQUARE -22.82% -47.80% -27.85%

Institutional and Insider Ownership

30.4% of LYFT shares are held by institutional investors. Comparatively, 21.8% of BSQUARE shares are held by institutional investors. 13.8% of BSQUARE shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.


LYFT beats BSQUARE on 8 of the 10 factors compared between the two stocks.

About LYFT

Lyft, Inc. operates a peer-to-peer marketplace for on-demand ridesharing in the United States and Canada. It provides Ridesharing Marketplace, which facilitates lead generation, billing and settlement, support, and related activities to enable drivers to provide their transportation services to riders. The company also offers a network of shared bikes and scooters in various cities to address the needs of riders for shorter routes; Express Drive program, a flexible car rentals program which connects drivers who need access to a car with third-party rental car companies; and concierge for organizations to manage the transportation needs of their customers and employees. In addition, it integrates third-party public transit data into the Lyft app to offer various enterprise programs, including monthly ride credits for daily commutes, supplementing public transit by providing rides for the first and last leg of commute trips, late-night rides home, and shuttle replacement rides. The company was formerly known as Zimride, Inc. and changed its name to Lyft, Inc. in 2013. Lyft, Inc. was incorporated in 2007 and is headquartered in San Francisco, California.


BSQUARE Corporation provides software solutions and related engineering services to businesses that develop, market, and sell standalone intelligent systems in North America, Europe, and Asia. The company offers DataV software solution, which addresses various business use cases specific to Industrial Internet of Things (IIoT) applications, including predictive failure, adaptive diagnostics, and IIoT device management. Its DataV solution is used in various industrial sectors and vertical markets, such as commercial transportation, oil and gas extraction, manufacturing, water and power, and other vertical markets. The company's software products also include HTML5 Rendering Engine; and TestQuest 10, a software testing automation tool. It serves original equipment manufacturers, original design manufacturers, corporate enterprises, silicon vendors, and peripheral vendors. BSQUARE Corporation was founded in 1994 and is headquartered in Bellevue, Washington.

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