Analyzing Cision (NYSE:CISN) and ITV PLC/ADR (NYSE:ITVPY)

Cision (NYSE:CISN) and ITV PLC/ADR (OTCMKTS:ITVPY) are both computer and technology companies, but which is the superior investment? We will contrast the two companies based on the strength of their earnings, dividends, profitability, institutional ownership, analyst recommendations, risk and valuation.

Earnings & Valuation

This table compares Cision and ITV PLC/ADR’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Cision $730.37 million 1.30 -$24.39 million $0.83 7.72
ITV PLC/ADR $4.29 billion 1.25 $622.02 million N/A N/A

ITV PLC/ADR has higher revenue and earnings than Cision.


ITV PLC/ADR pays an annual dividend of $1.27 per share and has a dividend yield of 9.6%. Cision does not pay a dividend.

Analyst Recommendations

This is a breakdown of current ratings and price targets for Cision and ITV PLC/ADR, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cision 0 2 2 0 2.50
ITV PLC/ADR 1 1 2 0 2.25

Cision presently has a consensus price target of $14.50, suggesting a potential upside of 126.21%. Given Cision’s stronger consensus rating and higher probable upside, research analysts clearly believe Cision is more favorable than ITV PLC/ADR.


This table compares Cision and ITV PLC/ADR’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Cision -1.84% 27.68% 5.30%

Insider & Institutional Ownership

52.8% of Cision shares are held by institutional investors. Comparatively, 0.1% of ITV PLC/ADR shares are held by institutional investors. 6.7% of Cision shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Volatility and Risk

Cision has a beta of 0.62, indicating that its share price is 38% less volatile than the S&P 500. Comparatively, ITV PLC/ADR has a beta of 1.29, indicating that its share price is 29% more volatile than the S&P 500.


Cision beats ITV PLC/ADR on 7 of the 12 factors compared between the two stocks.

About Cision

Cision Ltd. provides public relations (PR) software, media distribution, media intelligence, and related professional services to businesses worldwide. The company enables public relations and communications professionals to manage, execute, and measure their strategic PR and communications programs. It offers Cision Communications Cloud, a cloud-based platform that enables companies and brands to build relationships with influencers and buyers in order to amplify their marketplace influence; and provides media database that offers access to influencers when planning a campaign, as well as to schedule and record various interactions with contacts. The company also provides PR Newswire that offers wire distribution services, as well as a suite of products and services for investor relations professionals, including distribution of earnings and other material news, Webcasts and conference calls, IR Website hosting, and virtual investor conferences. In addition, it offers media monitoring software that tracks and monitors content on digital, print, social, and broadcast sources. Further, the company enables its customers to assess media coverage by collecting and analyzing data and metrics on audience engagement, campaign reach and effectiveness, sentiment, and competitive benchmarking to quantify campaign results of earned media strategies, as well as provides data-driven insights that inform the creation of future campaigns and marketing investment. Cision Ltd. was founded in 2014 and is headquartered in Chicago, Illinois.


ITV plc, an integrated producer broadcaster, creates, owns, and distributes content on various platforms worldwide. It operates through Broadcast & Online, and ITV Studios segments. The Broadcast & Online segment broadcasts various contents on its family of free-to-air channels, including ITV, ITV2, ITV3, ITV4, ITVBe, ITV Encore, CITV, ITV Breakfast, CITV Breakfast, and various related +1 and HD equivalents; and offers television advertising services. It also delivers content through linear television broadcasting; ITV Hub, an over-the-top service on 29 platforms, including Website; and pay providers, such as Virgin and Sky, as well as through direct content deals with services comprising Amazon, Apple, and Netflix. In addition, this segment offers online advertising, HD digital channel on pay platform, and ITV Choice subscription services, as well as licenses DTT Multiplex A. The ITV Studios segment creates and produces programs and formats that include drama, entertainment, and factual entertainment for its own channels and other broadcasters, such as the BBC, Channel 4, Channel 5, and Sky. It also operates as an unscripted independent producer of content in the United States; and produces content for local broadcasters in Australia, Germany, France, Italy, the Netherlands, and the Nordics. In addition, this segment's distribution business licenses finished programs and formats, and third-party content internationally, as well as finances productions. The company also engages in the development of platform, broadband, transactional, and mobile services; operation of Freeview Multiplex A; rights ownership and distribution of television programs and films; and scheduling and commissioning of television programs. ITV plc was founded in 1955 is headquartered in London, the United Kingdom.

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