Analyzing Blue Apron (NYSE:APRN) and Jumia Technologies (NYSE:JMIA)

Blue Apron (NYSE:APRN) and Jumia Technologies (NYSE:JMIA) are both small-cap consumer staples companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, institutional ownership, dividends, analyst recommendations, profitability, valuation and risk.

Analyst Ratings

This is a summary of recent recommendations and price targets for Blue Apron and Jumia Technologies, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Blue Apron 0 6 0 0 2.00
Jumia Technologies 1 3 3 0 2.29

Blue Apron presently has a consensus price target of $22.51, suggesting a potential upside of 220.18%. Jumia Technologies has a consensus price target of $37.33, suggesting a potential upside of 142.27%. Given Blue Apron’s higher possible upside, equities research analysts clearly believe Blue Apron is more favorable than Jumia Technologies.

Institutional & Insider Ownership

15.2% of Jumia Technologies shares are owned by institutional investors. 40.8% of Blue Apron shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Valuation and Earnings

This table compares Blue Apron and Jumia Technologies’ revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Blue Apron $667.60 million 0.14 -$122.15 million ($9.45) -0.74
Jumia Technologies N/A N/A N/A N/A N/A

Jumia Technologies has lower revenue, but higher earnings than Blue Apron.


This table compares Blue Apron and Jumia Technologies’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Blue Apron -12.79% -57.90% -19.22%
Jumia Technologies N/A N/A N/A


Jumia Technologies beats Blue Apron on 6 of the 9 factors compared between the two stocks.

Blue Apron Company Profile

Blue Apron Holdings, Inc. operates direct-to-consumer platform that delivers original recipes, and fresh and seasonal ingredients. It also operates Blue Apron Market, an e-commerce marketplace that provides cooking tools, utensils, and pantry items. In addition, the company offers Blue Apron Wine, a direct-to-consumer wine delivery service that sells wines, which can be paired with its meals; and supplies poultry, beef, and lamb. It serves college graduates, young couples, families, singles, and empty nesters. The company offers its services through order selections on Website or mobile application primarily in the United States. Blue Apron Holdings, Inc. was founded in 2012 and is headquartered in New York, New York.

Jumia Technologies Company Profile

Jumia Technologies AG operates an e-commerce platform in Africa. The company's platform consists of marketplace, which connects sellers with consumers; logistics service that enables the shipment and delivery of packages from sellers to consumers; and payment service, which facilitates transactions to participants active on the company's platform in selected markets. Its marketplace offers various products in a range of categories, including fashion and apparel, smartphones, home and living, consumer packaged goods, beauty and perfumes, and other electronics, as well as access to various services, such as restaurant food delivery, hotel and flight booking, classified advertising, airtime recharge, and instant delivery. The company was formerly known as Africa Internet Holding GmbH and changed its name to Jumia Technologies AG in January 2019. Jumia Technologies AG was founded in 2012 and is headquartered in Berlin, Germany.

Receive News & Ratings for Blue Apron Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Blue Apron and related companies with's FREE daily email newsletter.