Head-To-Head Review: Ruhnn (NASDAQ:RUHN) vs. iMedia Brands (NASDAQ:IMBI)

Ruhnn (NASDAQ:RUHN) and iMedia Brands (NASDAQ:IMBI) are both small-cap business services companies, but which is the superior investment? We will contrast the two businesses based on the strength of their profitability, risk, dividends, valuation, analyst recommendations, earnings and institutional ownership.

Analyst Ratings

This is a summary of recent ratings and price targets for Ruhnn and iMedia Brands, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ruhnn 0 0 0 0 N/A
iMedia Brands 0 0 0 0 N/A



Insider and Institutional Ownership

2.0% of Ruhnn shares are owned by institutional investors. Comparatively, 14.3% of iMedia Brands shares are owned by institutional investors. 17.2% of iMedia Brands shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Profitability

This table compares Ruhnn and iMedia Brands’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Ruhnn N/A N/A N/A
iMedia Brands -9.11% -71.28% -19.45%

Earnings & Valuation

This table compares Ruhnn and iMedia Brands’ gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Ruhnn $162.93 million 2.41 -$10.91 million N/A N/A
iMedia Brands $596.64 million 0.08 -$22.16 million N/A N/A

Ruhnn has higher earnings, but lower revenue than iMedia Brands.

Summary

Ruhnn beats iMedia Brands on 5 of the 8 factors compared between the two stocks.

Ruhnn Company Profile

Ruhnn Holding Limited, together with its subsidiaries, operates key opinion leader (KOL) cultivation and incubation platforms in the People's Republic of China. The company engages in the sale of various fashion and lifestyle products to consumers through its KOL online stores; and provision of various KOL sales and advertising services to third-party merchants. Its online stores primarily provide women's apparel, cosmetics, shoes, and handbags. As of December 31, 2018, it owned and operated 91 online stores. The company was founded in 2016 and is headquartered in Hangzhou, the People's Republic of China.

iMedia Brands Company Profile

iMedia Brands, Inc. operates as a multiplatform interactive digital commerce company in the United States. The company markets, sells, and distributes products to consumers through television, online, mobile, and social media in various merchandise categories, such as jewelry and watches, which include silver, gold, and gemstones to simulated diamonds; home and consumer electronics comprising home décor, bed and bath textiles, cookware, kitchen electrics, tabletop accessories, and home furnishings; beauty products, such as skincare, cosmetics, hair care, and bath and body products; and fashion and accessories, including apparel, outerwear, intimates, handbags, accessories, and footwear. It has access to approximately 87 million homes primarily on cable and satellite systems, as well as offers its products through online at evine.com. The company was formerly known as EVINE Live Inc. and changed its name to iMedia Brands, Inc. in July 2019. iMedia Brands, Inc. was founded in 1990 and is headquartered in Eden Prairie, Minnesota.

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