The Rubicon Project (NYSE:RUBI) Stock Rating Lowered by Zacks Investment Research

Zacks Investment Research downgraded shares of The Rubicon Project (NYSE:RUBI) from a buy rating to a hold rating in a research report sent to investors on Wednesday, Zacks.com reports.

According to Zacks, “The Rubicon Project, Inc. is a global technology company that focuses to automate the buying and selling of advertising. The Company’s Advertising Automation Cloud is a scalable software platform that powers and optimizes a marketplace for the real time trading of digital advertising between buyers and sellers. Its advertising automation cloud incorporates machine-learning algorithms, data processing, high volume storage, detailed analytics capabilities, and a distributed infrastructure. The Rubicon Project, Inc. is headquartered in Los Angeles, California. “

Other analysts also recently issued research reports about the stock. B. Riley set a $11.00 target price on shares of The Rubicon Project and gave the stock a buy rating in a report on Monday, September 23rd. ValuEngine raised shares of The Rubicon Project from a sell rating to a hold rating in a report on Thursday, October 17th.

Shares of RUBI stock traded up $0.33 during midday trading on Wednesday, hitting $8.70. 534,976 shares of the company were exchanged, compared to its average volume of 744,455. The firm has a market capitalization of $453.07 million, a P/E ratio of -10.24 and a beta of 1.72. The company has a debt-to-equity ratio of 0.08, a quick ratio of 1.22 and a current ratio of 1.22. The firm’s 50 day moving average price is $8.98 and its two-hundred day moving average price is $7.61. The Rubicon Project has a 52 week low of $3.00 and a 52 week high of $10.85.

The Rubicon Project (NYSE:RUBI) last announced its earnings results on Wednesday, July 31st. The software maker reported ($0.15) EPS for the quarter, topping the consensus estimate of ($0.21) by $0.06. The business had revenue of $37.87 million during the quarter, compared to the consensus estimate of $35.65 million. The Rubicon Project had a negative net margin of 26.05% and a negative return on equity of 19.85%. Analysts expect that The Rubicon Project will post -0.54 EPS for the current year.

In other The Rubicon Project news, General Counsel Jonathan Feldman sold 33,485 shares of the business’s stock in a transaction dated Thursday, August 1st. The shares were sold at an average price of $10.00, for a total value of $334,850.00. Following the completion of the sale, the general counsel now owns 106,369 shares of the company’s stock, valued at approximately $1,063,690. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, Director Frank Addante sold 12,500 shares of the business’s stock in a transaction dated Tuesday, October 15th. The shares were sold at an average price of $8.56, for a total transaction of $107,000.00. Following the completion of the sale, the director now directly owns 1,222,319 shares of the company’s stock, valued at approximately $10,463,050.64. The disclosure for this sale can be found here. Insiders sold a total of 70,985 shares of company stock valued at $674,475 in the last three months. Insiders own 10.60% of the company’s stock.

A number of hedge funds and other institutional investors have recently bought and sold shares of RUBI. Bank of Montreal Can bought a new stake in The Rubicon Project in the 2nd quarter valued at about $25,000. Aperio Group LLC bought a new stake in The Rubicon Project in the 2nd quarter valued at about $48,000. Fox Run Management L.L.C. bought a new stake in The Rubicon Project in the 2nd quarter valued at about $64,000. Marshall Wace North America L.P. bought a new stake in The Rubicon Project in the 2nd quarter valued at about $65,000. Finally, V Wealth Advisors LLC bought a new stake in The Rubicon Project in the 2nd quarter valued at about $89,000. 65.47% of the stock is owned by hedge funds and other institutional investors.

About The Rubicon Project

The Rubicon Project, Inc, together with its subsidiaries, provides technology solutions to automate the purchase and sale of digital advertising inventory for buyers and sellers in the United States and internationally. It offers applications and services for digital advertising inventory sellers, including Websites, mobile applications, and other digital media properties, to sell their advertising inventory; applications and services for buyers, such as advertisers, agencies, agency trading desks, and demand side platforms, to buy advertising inventory; and a marketplace over which such transactions are executed.

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