Tower Research Capital LLC TRC Lowers Holdings in The Rubicon Project Inc (NYSE:RUBI)

Tower Research Capital LLC TRC lowered its holdings in The Rubicon Project Inc (NYSE:RUBI) by 47.9% in the third quarter, HoldingsChannel reports. The firm owned 3,329 shares of the software maker’s stock after selling 3,057 shares during the quarter. Tower Research Capital LLC TRC’s holdings in The Rubicon Project were worth $29,000 as of its most recent SEC filing.

A number of other institutional investors and hedge funds have also made changes to their positions in the stock. Creative Planning purchased a new stake in The Rubicon Project during the 3rd quarter worth about $226,000. California Public Employees Retirement System raised its position in The Rubicon Project by 243.8% in the 3rd quarter. California Public Employees Retirement System now owns 59,357 shares of the software maker’s stock valued at $517,000 after purchasing an additional 42,091 shares in the last quarter. Rice Hall James & Associates LLC acquired a new stake in The Rubicon Project in the 3rd quarter valued at about $1,573,000. Hancock Whitney Corp purchased a new position in shares of The Rubicon Project in the 3rd quarter valued at about $133,000. Finally, Cadence Capital Management LLC purchased a new position in shares of The Rubicon Project in the 3rd quarter valued at about $133,000. 68.32% of the stock is currently owned by hedge funds and other institutional investors.

Shares of RUBI stock opened at $7.87 on Friday. The company has a market cap of $417.67 million, a P/E ratio of -9.26 and a beta of 1.64. The firm has a fifty day moving average price of $8.32 and a 200 day moving average price of $8.01. The company has a current ratio of 1.23, a quick ratio of 1.23 and a debt-to-equity ratio of 0.16. The Rubicon Project Inc has a 12 month low of $3.00 and a 12 month high of $10.85.

In related news, Director Frank Addante sold 12,500 shares of the business’s stock in a transaction that occurred on Monday, September 16th. The stock was sold at an average price of $9.21, for a total transaction of $115,125.00. Following the completion of the sale, the director now owns 1,234,819 shares in the company, valued at $11,372,682.99. The transaction was disclosed in a document filed with the SEC, which is available through the SEC website. Also, insider Adam Lee Soroca sold 5,037 shares of the business’s stock in a transaction that occurred on Monday, November 18th. The stock was sold at an average price of $7.57, for a total value of $38,130.09. Following the sale, the insider now owns 376,340 shares of the company’s stock, valued at approximately $2,848,893.80. The disclosure for this sale can be found here. Insiders sold 180,209 shares of company stock worth $1,406,522 in the last three months. 10.60% of the stock is currently owned by corporate insiders.

A number of analysts recently weighed in on the stock. Stephens began coverage on shares of The Rubicon Project in a research note on Monday, November 4th. They set an “overweight” rating and a $12.00 target price on the stock. ValuEngine downgraded shares of The Rubicon Project from a “sell” rating to a “strong sell” rating in a research note on Tuesday, December 3rd. Zacks Investment Research upgraded shares of The Rubicon Project from a “hold” rating to a “buy” rating and set a $8.50 price target for the company in a report on Friday, November 22nd. Finally, B. Riley reiterated a “buy” rating and set a $11.00 price target on shares of The Rubicon Project in a report on Thursday.

The Rubicon Project Company Profile

The Rubicon Project, Inc, together with its subsidiaries, provides technology solutions to automate the purchase and sale of digital advertising inventory for buyers and sellers in the United States and internationally. It offers applications and services for digital advertising inventory sellers, including Websites, mobile applications, and other digital media properties, to sell their advertising inventory; applications and services for buyers, such as advertisers, agencies, agency trading desks, and demand side platforms, to buy advertising inventory; and a marketplace over which such transactions are executed.

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Institutional Ownership by Quarter for The Rubicon Project (NYSE:RUBI)

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