Blue Apron (NYSE:APRN) vs. Safe-T Group (NYSE:RBZHF) Head-To-Head Survey

Blue Apron (NYSE:APRN) and Safe-T Group (OTCMKTS:RBZHF) are both small-cap consumer staples companies, but which is the better business? We will compare the two companies based on the strength of their valuation, risk, analyst recommendations, profitability, institutional ownership, dividends and earnings.


This table compares Blue Apron and Safe-T Group’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Blue Apron -15.72% -103.21% -26.49%
Safe-T Group N/A N/A N/A

Institutional & Insider Ownership

24.8% of Blue Apron shares are owned by institutional investors. Comparatively, 0.0% of Safe-T Group shares are owned by institutional investors. 24.5% of Blue Apron shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Volatility & Risk

Blue Apron has a beta of -4.65, suggesting that its stock price is 565% less volatile than the S&P 500. Comparatively, Safe-T Group has a beta of 0.43, suggesting that its stock price is 57% less volatile than the S&P 500.

Analyst Ratings

This is a summary of current ratings and recommmendations for Blue Apron and Safe-T Group, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Blue Apron 0 2 1 0 2.33
Safe-T Group 0 0 0 0 N/A

Blue Apron presently has a consensus price target of $9.70, suggesting a potential upside of 37.59%. Given Blue Apron’s higher probable upside, equities research analysts clearly believe Blue Apron is more favorable than Safe-T Group.

Earnings and Valuation

This table compares Blue Apron and Safe-T Group’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Blue Apron $454.87 million 0.21 -$61.08 million ($4.67) -1.51
Safe-T Group $88.38 million 0.00 -$35.24 million N/A N/A

Safe-T Group has lower revenue, but higher earnings than Blue Apron.


Blue Apron beats Safe-T Group on 6 of the 11 factors compared between the two stocks.

About Blue Apron

Blue Apron Holdings, Inc. operates direct-to-consumer platform that delivers original recipes, and fresh and seasonal ingredients. It also operates Blue Apron Market, an e-commerce marketplace that provides cooking tools, utensils, and pantry items. In addition, the company offers Blue Apron Wine, a direct-to-consumer wine delivery service that sells wines, which can be paired with its meals; and supplies poultry, beef, and lamb. It serves college graduates, young couples, families, singles, and empty nesters. The company offers its services through order selections on Website or mobile application primarily in the United States. Blue Apron Holdings, Inc. was founded in 2012 and is headquartered in New York, New York.

About Safe-T Group

Reebonz Holding Limited operates an online marketplace and platform for buying and selling new and pre-owned luxury products in Southeast Asia and the Asia Pacific markets. It offers a range of new and pre-owned luxury goods, including handbags, small leather goods and other accessories, shoes, watches, and jewelry. The company was founded in 2009 and is headquartered in Singapore.

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