Head-To-Head Analysis: National Beverage (NASDAQ:FIZZ) & Primo Water (NASDAQ:PRMW)

National Beverage (NASDAQ:FIZZ) and Primo Water (NYSE:PRMW) are both mid-cap consumer staples companies, but which is the better stock? We will contrast the two businesses based on the strength of their institutional ownership, valuation, analyst recommendations, profitability, risk, dividends and earnings.

Earnings and Valuation

This table compares National Beverage and Primo Water’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
National Beverage $1.00 billion 3.75 $129.97 million $2.78 28.95
Primo Water $2.39 billion 0.85 $2.90 million N/A N/A

National Beverage has higher earnings, but lower revenue than Primo Water.

Volatility and Risk

National Beverage has a beta of 1.44, indicating that its share price is 44% more volatile than the S&P 500. Comparatively, Primo Water has a beta of 1.12, indicating that its share price is 12% more volatile than the S&P 500.

Insider & Institutional Ownership

30.2% of National Beverage shares are held by institutional investors. Comparatively, 92.6% of Primo Water shares are held by institutional investors. 75.2% of National Beverage shares are held by insiders. Comparatively, 5.4% of Primo Water shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.


This table compares National Beverage and Primo Water’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
National Beverage 14.23% 32.90% 23.30%
Primo Water -5.32% 1.71% 0.62%

Analyst Recommendations

This is a summary of current ratings and recommmendations for National Beverage and Primo Water, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
National Beverage 2 1 0 0 1.33
Primo Water 0 0 0 0 N/A

National Beverage presently has a consensus target price of $56.00, indicating a potential downside of 30.43%. Given National Beverage’s higher possible upside, research analysts plainly believe National Beverage is more favorable than Primo Water.


National Beverage beats Primo Water on 9 of the 11 factors compared between the two stocks.

About National Beverage

National Beverage Corp., through its subsidiaries, develops, produces, markets, and sells a portfolio of sparkling waters, juices, energy drinks, and carbonated soft drinks primarily in the United States and Canada. The company offers beverages to the active and health-conscious consumers, including sparkling waters, energy drinks, and juices under the LaCroix, LaCroix Cúrate, LaCroix NiCola, Clear Fruit, Rip It, Everfresh, Everfresh Premier Varietals, and Mr. Pure brands; and carbonated soft drinks under the Shasta and Faygo brands. It serves retailers, as well as various smaller up-and-down-the-street accounts through the take-home, convenience, and food-service distribution channels. National Beverage Corp. was founded in 1985 and is based in Fort Lauderdale, Florida. National Beverage Corp. operates as a subsidiary of IBS Partners, Ltd.

About Primo Water

Primo Water Corporation provides home and office bottled water delivery and water filtration services in North America and Europe. It offers water dispensers, purified bottled water, and self-service refill drinking water; and coffee and tea, and sparkling water beverages from Sparkling Ice, as well as other premium water products. The company provides its services to residences, businesses, and small and large retailers. It serves approximately 2.5 million customers through its platform, sales and distribution facilities, and fleets, as well as through wholesalers and distributors. The company was formerly known as Cott Corporation and changed its name to Primo Water Corporation in March 2020. The company is based in Tampa, Florida.

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