Datto (MSP) vs. Its Competitors Head-To-Head Survey

Datto (NYSE: MSP) is one of 318 publicly-traded companies in the “Prepackaged software” industry, but how does it weigh in compared to its peers? We will compare Datto to similar companies based on the strength of its institutional ownership, profitability, risk, analyst recommendations, dividends, valuation and earnings.

Institutional & Insider Ownership

86.5% of Datto shares are owned by institutional investors. Comparatively, 59.7% of shares of all “Prepackaged software” companies are owned by institutional investors. 17.8% of shares of all “Prepackaged software” companies are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Earnings and Valuation

This table compares Datto and its peers gross revenue, earnings per share and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Datto $518.78 million $22.50 million 76.43
Datto Competitors $1.90 billion $320.23 million 52.79

Datto’s peers have higher revenue and earnings than Datto. Datto is trading at a higher price-to-earnings ratio than its peers, indicating that it is currently more expensive than other companies in its industry.


This table compares Datto and its peers’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Datto N/A N/A N/A
Datto Competitors -39.81% -62.75% -3.61%

Analyst Ratings

This is a breakdown of current ratings and price targets for Datto and its peers, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Datto 0 6 5 0 2.45
Datto Competitors 2160 11327 21168 607 2.57

Datto presently has a consensus price target of $33.10, suggesting a potential upside of 23.74%. As a group, “Prepackaged software” companies have a potential upside of 13.39%. Given Datto’s higher probable upside, equities analysts clearly believe Datto is more favorable than its peers.

Datto Company Profile

Datto Holding Corp. provides cloud-based software and technology solutions for delivery through the managed service provider (MSP) channel to small and medium businesses in the United States and internationally. Its Unified Continuity products include Business Continuity and Disaster Recovery that protects servers and workstations, and minimize downtime; Cloud Continuity, an image-based continuity solution for Windows-based laptops and desktops; SaaS Protection, an automated and secure backup and restoration product; Workplace, a cloud-hosted file sync and share solution, which enable end-users to synchronize files across platforms, including mobile devices; and File Protection, an MSP-managed secure and scalable backup product that enables MSPs to protect and recover files and folders on workstations and laptops. The company's networking Products comprise access points, switches, edge routers, and managed power devices. Its business management products consist of Autotask Professional Services Automation, an IT business management product; and remote monitoring and management. The company was formerly known as Merritt Topco, Inc. and changed its name to Datto Holding Corp. in January 2020. Datto Holding Corp. was founded in 2007 and is headquartered in Norwalk, Connecticut.

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