Analyzing NIKE (NYSE:NKE) and American Rebel (NASDAQ:AREBW)

NIKE (NYSE:NKEGet Free Report) and American Rebel (NASDAQ:AREBWGet Free Report) are both consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their earnings, valuation, dividends, profitability, risk, analyst recommendations and institutional ownership.


This table compares NIKE and American Rebel’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
NIKE 9.90% 34.01% 12.95%
American Rebel N/A N/A N/A

Earnings and Valuation

This table compares NIKE and American Rebel’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
NIKE $51.22 billion 2.85 $5.07 billion $3.23 29.57
American Rebel $16.03 million N/A N/A N/A N/A

NIKE has higher revenue and earnings than American Rebel.

Institutional and Insider Ownership

63.4% of NIKE shares are held by institutional investors. 0.5% of NIKE shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Analyst Ratings

This is a summary of recent ratings and target prices for NIKE and American Rebel, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
NIKE 3 8 23 0 2.59
American Rebel 0 0 0 0 N/A

NIKE currently has a consensus price target of $129.07, indicating a potential upside of 35.14%. Given NIKE’s higher possible upside, equities analysts plainly believe NIKE is more favorable than American Rebel.


NIKE beats American Rebel on 8 of the 8 factors compared between the two stocks.

About NIKE

(Get Free Report)

NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, accessories, and services worldwide. The company provides athletic and casual footwear, apparel, and accessories under the Jumpman trademark; and casual sneakers, apparel, and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. It also sells a line of performance equipment and accessories comprising bags, sport balls, socks, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities under the NIKE brand; and various plastic products to other manufacturers. In addition, the company markets apparel with licensed college and professional team, and league logos, as well as sells sports apparel; and licenses unaffiliated parties to manufacture and sell apparel, digital devices, and applications and other equipment for sports activities under NIKE-owned trademarks. It sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other retail accounts through NIKE-owned retail stores, digital platforms, independent distributors, licensees, and sales representatives. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.

About American Rebel

(Get Free Report)

American Rebel Holdings, Inc. provides safes and personal security products. The company offers home, office, and personal safes, as well as vault doors; concealed carry backpacks; and a range of concealed carry jackets, vests, coats, and T-shirts for men and women. It also provides supplemental accessories, including space savings items for its safes, such as hangers, lights kits, moisture guard, and rifle rod kits. The company markets its products through retailers, local specialty sports, hunting, and firearms stores, as well as online. American Rebel Holdings, Inc. was founded in 2014 and is based in Nashville, Kansas.

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