Financial Analysis: Baidu (NASDAQ:BIDU) versus Trump Media & Technology Group (NASDAQ:DJT)

Trump Media & Technology Group (NASDAQ:DJT) and Baidu (NASDAQ:BIDU) are both computer and technology companies, but which is the better business? We will compare the two companies based on the strength of their institutional ownership, analyst recommendations, profitability, risk, valuation, dividends and earnings.

Analyst Ratings

This is a breakdown of recent ratings for Trump Media & Technology Group and Baidu, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Trump Media & Technology Group	0	0	0	0	N/A
Baidu	0	0	14	0	3.00

Baidu has a consensus price target of $173.29, indicating a potential upside of 76.41%. Given Baidu’s higher probable upside, analysts plainly believe Baidu is more favorable than Trump Media & Technology Group.

Valuation & Earnings

This table compares Trump Media & Technology Group and Baidu’s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Trump Media & Technology Group	N/A	N/A	-$21.89 million	N/A	N/A
Baidu	$18.96 billion	1.82	$2.86 billion	$7.72	12.72

Baidu has higher revenue and earnings than Trump Media & Technology Group.

Profitability

This table compares Trump Media & Technology Group and Baidu’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Trump Media & Technology Group	N/A	N/A	-7.10%
Baidu	15.09%	9.41%	5.72%

Risk & Volatility

Trump Media & Technology Group has a beta of 6.31, suggesting that its share price is 531% more volatile than the S&P 500. Comparatively, Baidu has a beta of 0.68, suggesting that its share price is 32% less volatile than the S&P 500.

Institutional & Insider Ownership

4.3% of Trump Media & Technology Group shares are owned by institutional investors. 14.8% of Trump Media & Technology Group shares are owned by company insiders. Comparatively, 16.7% of Baidu shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Summary

Baidu beats Trump Media & Technology Group on 8 of the 10 factors compared between the two stocks.

About Trump Media & Technology Group

Trump Media & Technology Group Corp. develops a social media platform known as Truth Social that offers social networking services in the United States. The company was founded in 2021 and is based in Sarasota, Florida.

About Baidu

Baidu, Inc. engages in the provision of internet search services in China. It operates through two segments: Baidu Core and iQIYI. The company offers Baidu App to access search, feed, and other services using mobile devices; Baidu Search to access its search and other services; Baidu Feed that provides users with personalized timeline based on their demographics and interests; Baidu Health that helps users to find the doctor and hospital for healthcare needs; and Haokan, a short video app. It also provides Baidu Knows, an online community where users can ask questions to other users; Baidu Wiki; Baidu Experience; Baidu Post; ERNIE Bot, conversational AI bot; Baidu Wenku; Baidu Maps, a voice-enabled mobile app that provides travel-related services; Baidu Drive; Baijiahao; and DuerOS, a smart assistant platform. In addition, it offers online marketing services, which include pay for performance, an auction-based services that allow customers to bid for priority placement of paid sponsored links and reach users who search for information related to their products or services; other marketing services that include display-based marketing services and other online marketing services based on performance criteria other than cost per click; mobile ecosystem, a portfolio of apps, including Baidu App, Haokan, and Baidu Post; various cloud services and solutions, such as platform as a service, software as a service, and infrastructure as a service; self-driving services, including maps, automated valet parking, navigation pilot, electric vehicles, and robotaxi fleets, as well as Xiaodu smart devices. Further, the company provides iQIYI, an online entertainment service, including original and licensed content; other video content and membership; and online advertising services. It has strategic partnership with Zhejiang Geely Holding Group. The company was formerly known as Baidu.com, Inc. Baidu, Inc. was incorporated in 2000 and is headquartered in Beijing, China.