Head-To-Head Comparison: Westwing Group (OTCMKTS:WTWGF) vs. Purple Innovation (NASDAQ:PRPL)

Westwing Group (OTCMKTS:WTWGF) and Purple Innovation (NASDAQ:PRPL) are both consumer cyclical companies, but which is the superior business? We will compare the two businesses based on the strength of their profitability, institutional ownership, earnings, analyst recommendations, risk, dividends and valuation.

Valuation and Earnings

This table compares Westwing Group and Purple Innovation’s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Westwing Group	N/A	N/A	N/A	N/A	N/A
Purple Innovation	$510.54 million	0.35	-$120.76 million	($1.11)	-1.51

Westwing Group has higher earnings, but lower revenue than Purple Innovation.

Profitability

This table compares Westwing Group and Purple Innovation’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Westwing Group	N/A	N/A	N/A
Purple Innovation	-22.31%	-42.60%	-16.77%

Insider & Institutional Ownership

88.4% of Purple Innovation shares are owned by institutional investors. 54.3% of Purple Innovation shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Analyst Ratings

This is a summary of current ratings and target prices for Westwing Group and Purple Innovation, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Westwing Group	0	0	0	0	N/A
Purple Innovation	0	2	4	0	2.67

Purple Innovation has a consensus target price of $3.95, suggesting a potential upside of 135.12%. Given Purple Innovation’s higher possible upside, analysts plainly believe Purple Innovation is more favorable than Westwing Group.

Summary

Purple Innovation beats Westwing Group on 5 of the 8 factors compared between the two stocks.

About Westwing Group

Westwing Group SE, together with its subsidiaries, engages in the home and living eCommerce business. The company operates through two segments, DACH and International. It offers textiles, furniture, kitchen accessories, rugs, and home décor and accessories, as well as lighting, dining, and other products. The company provides its products under own and private label, and third-party brands. It has operations in 11 European countries, including Germany, Austria, Switzerland, Poland, France, Spain, Belgium, the Netherlands, the Czech Republic, Slovakia, and Italy. Westwing Group SE was incorporated in 2011 and is headquartered in Munich, Germany.

About Purple Innovation

Purple Innovation, Inc. designs and manufactures sleep and other products in the United States and internationally. The company offers mattresses, pillows, cushions, bases, sheets, platforms, adjustable bases, mattress protectors, foundations, blankets, duvets, duvet covers, seat cushions, and pet beds under the Purple brand. It markets and sells its products through its e-commerce online channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms, as well as through its website, Purple.com. The company was founded in 2010 and is headquartered in Lehi, Utah.