Reviewing PSQ (PSQH) & Its Rivals

PSQ (NYSE:PSQH) is one of 32 publicly-traded companies in the “Advertising” industry, but how does it contrast to its rivals? We will compare PSQ to related businesses based on the strength of its risk, dividends, analyst recommendations, profitability, valuation, earnings and institutional ownership.

Institutional and Insider Ownership

17.3% of PSQ shares are owned by institutional investors. Comparatively, 30.5% of shares of all “Advertising” companies are owned by institutional investors. 32.1% of PSQ shares are owned by company insiders. Comparatively, 18.8% of shares of all “Advertising” companies are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Volatility & Risk

PSQ has a beta of 0.45, meaning that its share price is 55% less volatile than the S&P 500. Comparatively, PSQ’s rivals have a beta of 1.17, meaning that their average share price is 17% more volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of recent ratings and target prices for PSQ and its rivals, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
PSQ	0	0	2	0	3.00
PSQ Competitors	266	560	665	22	2.29

PSQ currently has a consensus target price of $7.50, suggesting a potential upside of 104.92%. As a group, “Advertising” companies have a potential upside of 92.51%. Given PSQ’s stronger consensus rating and higher possible upside, equities analysts plainly believe PSQ is more favorable than its rivals.

Profitability

This table compares PSQ and its rivals’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
PSQ	-674.94%	-762.28%	-62.43%
PSQ Competitors	-66.42%	-107.16%	-16.79%

Earnings & Valuation

This table compares PSQ and its rivals gross revenue, earnings per share and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
PSQ	$8.77 million	-$53.33 million	-0.15
PSQ Competitors	$1.14 billion	$226.72 million	-2.53

PSQ’s rivals have higher revenue and earnings than PSQ. PSQ is trading at a higher price-to-earnings ratio than its rivals, indicating that it is currently more expensive than other companies in its industry.

Summary

PSQ rivals beat PSQ on 8 of the 13 factors compared.

PSQ Company Profile

PSQ Holdings, Inc., together with its subsidiaries, operates an online marketplace through advertising and eCommerce in the United States. It operates through two segments, Marketplace and Brands segments. The PSQ platform is accessible through its mobile application and website. The company also sells diapers and wipes to mothers online under the EveryLife brand name. PSQ Holdings, Inc. is headquartered in West Palm Beach, Florida.