Critical Contrast: Brand Engagement Network (NASDAQ:BNAI) and GoDaddy (NYSE:GDDY)

GoDaddy (NYSE:GDDY) and Brand Engagement Network (NASDAQ:BNAI) are both computer and technology companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, valuation, earnings, risk, dividends, profitability and analyst recommendations.

Institutional and Insider Ownership

90.3% of GoDaddy shares are held by institutional investors. Comparatively, 15.8% of Brand Engagement Network shares are held by institutional investors. 0.5% of GoDaddy shares are held by insiders. Comparatively, 62.9% of Brand Engagement Network shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Analyst Recommendations

This is a summary of current ratings for GoDaddy and Brand Engagement Network, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
GoDaddy	0	4	8	1	2.77
Brand Engagement Network	0	0	0	0	N/A

GoDaddy currently has a consensus target price of $145.00, suggesting a potential upside of 3.47%. Given GoDaddy’s higher possible upside, equities analysts clearly believe GoDaddy is more favorable than Brand Engagement Network.

Profitability

This table compares GoDaddy and Brand Engagement Network’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
GoDaddy	40.38%	-186.09%	7.49%
Brand Engagement Network	N/A	N/A	-28.36%

Volatility and Risk

GoDaddy has a beta of 1.09, meaning that its share price is 9% more volatile than the S&P 500. Comparatively, Brand Engagement Network has a beta of 0.3, meaning that its share price is 70% less volatile than the S&P 500.

Earnings & Valuation

This table compares GoDaddy and Brand Engagement Network’s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
GoDaddy	$4.25 billion	4.70	$1.37 billion	$12.04	11.64
Brand Engagement Network	N/A	N/A	-$6.88 million	N/A	N/A

GoDaddy has higher revenue and earnings than Brand Engagement Network.

Summary

GoDaddy beats Brand Engagement Network on 9 of the 11 factors compared between the two stocks.

About GoDaddy

GoDaddy Inc. engages in the design and development of cloud-based products in the United States and internationally. It operates through two segments: Applications and Commerce, and Core Platform. The Applications and Commerce segment provides applications products, including Websites + Marketing, a mobile-optimized online tool that enables customers to build websites and e-commerce enabled online stores; and Managed WordPress, a streamlined and optimized website building that allows customers to easily build and manage a faster WordPress site; Managed WooCommerce Stores to sell anything and anywhere online; and marketing tools and services, such as GoDaddy Studio mobile application, search engine optimization, Meta and Google My Business, and email and social media marketing designed to help businesses acquire and engage customers and create content. The segment also offers connected commerce comprising Smart Terminal, a dual screen all-in-one Point-of-Sale system that allows customers to manage in-store inventory and product catalogs and take payments; GoDaddy Payments, a payment facilitator that enables customers to accept all major forms of payments; and email service plans with a multi-feature web interface, and Microsoft Office 365 accounts that connects to customers' domains. The Core Platform segment offers domain products, including primary registrations, domain aftermarket platform, and domain name add-ons, as well as GoDaddy Registry, a provider of domain name registry services; and hosting and security services comprising shared website hosting, virtual private servers, and managed wordpress hosting services, as well as security products with a comprehensive suite of tools designed to help secure customers' online presence. The company serves small businesses, individuals, organizations, developers, designers, and domain investors. GoDaddy Inc. was incorporated in 2014 and is headquartered in Tempe, Arizona.

About Brand Engagement Network

Brand Engagement Network, Inc. provides conversational AI assistants. The company offers security-focused, multimodal communication, and human-like assistants. Its AI assistants are built on proprietary natural language processing, anomaly detection, multisensory awareness, sentiment, and environmental analysis, as well as real-time individuation and personalization capabilities. It serves the automotive, healthcare, and other industries through direct sales force and channel partners. Brand Engagement Network, Inc. was formerly known as Blockchain Exchange Network Inc. and changed its name to Brand Engagement Network, Inc. in April 2023. The company was founded in 2018 and is based in Jackson, Wyoming.