Braze (NASDAQ:BRZE – Get Free Report) and LivePerson (NASDAQ:LPSN – Get Free Report) are both business services companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, risk, profitability, institutional ownership, analyst recommendations, earnings and valuation.
Analyst Ratings
This is a breakdown of current ratings and recommmendations for Braze and LivePerson, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Braze | 0 | 1 | 16 | 0 | 2.94 |
| LivePerson | 1 | 6 | 1 | 0 | 2.00 |
Braze presently has a consensus price target of $60.88, suggesting a potential upside of 59.94%. LivePerson has a consensus price target of $1.38, suggesting a potential upside of 121.67%. Given LivePerson’s higher probable upside, analysts clearly believe LivePerson is more favorable than Braze.
Risk & Volatility
Valuation & Earnings
This table compares Braze and LivePerson’s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Braze | $471.80 million | 8.20 | -$129.17 million | ($1.28) | -29.73 |
| LivePerson | $401.98 million | 0.14 | -$100.43 million | ($1.44) | -0.43 |
LivePerson has lower revenue, but higher earnings than Braze. Braze is trading at a lower price-to-earnings ratio than LivePerson, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Braze and LivePerson’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Braze | -25.06% | -27.85% | -15.66% |
| LivePerson | -31.27% | -56.82% | -3.45% |
Institutional and Insider Ownership
90.5% of Braze shares are held by institutional investors. Comparatively, 79.8% of LivePerson shares are held by institutional investors. 24.0% of Braze shares are held by insiders. Comparatively, 9.0% of LivePerson shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.
Summary
Braze beats LivePerson on 9 of the 14 factors compared between the two stocks.
About Braze
Braze, Inc. operates a customer engagement platform that provides interactions between consumers and brands worldwide. The company offers Braze software development kits that automatically manage data ingestion and deliver mobile and web notifications, in-application/in-browser interstitial messages, and content cards; REST API that can be used to import or export data or to trigger workflows between Braze and brands' existing technology stacks; Partner Data Integrations, which allow brands to sync user cohorts from partners; Data Transformation, in which brands can programmatically sync and transform user data; and Braze Cloud Data Ingestion that enables brands to harness their customer data. It also offers classification products, including segmentation that can define reusable segments of consumers based upon attributes, events, or predictive propensity scores; segment insights, which allows customers to analyze how segments are performing relative to each other across a set of pre-selected key performance indicators; and predictive suite that allows customers to identify groups of consumers that are of critical business value. In addition, the company provides Canvas, an orchestration tool that allows customers to create journeys, mapping out multi-steps, and cross-channel messaging experiences; campaigns, which allows customers to send one set of single-channel or multi-channel messages to be delivered to customers in a particular user segment; event and API triggering; marketing pressure management; and reporting and analytics. Further, it offers personalization products, such as liquid templating platform, connected content platform, content blocks, intelligent timing and channel, personalized variant, and AI item recommendations, and catalogs; and action products. The company was formerly known as Appboy, Inc. and changed its name to Braze, Inc. in November 2017. Braze, Inc. was incorporated in 2011 and is headquartered in New York, New York.
About LivePerson
LivePerson, Inc. engages in conversational artificial intelligence. It enables brands to leverage the Conversational Cloud's intelligence engine to connect with consumers through an integrated suite of mobile and online business messaging technologies. The company offers the Conversational Cloud, an enterprise-class digital customer conversation platform, which enables businesses and consumers to connect through conversational channels, such as voice, in-app, and mobile messaging. It also provides professional services; LivePerson's Conversational AI, including conversation builder, manager, and intelligence, and intent manager. In addition, it provides Voice AI, conversational intelligence and insights, and integration services. The company sells its products to Fortune 500 companies, Internet businesses, online merchants, automotive dealers, educational institution, public sector, and not-for-profit organizations. It operates in the United States, Canada, Latin America, South America, Europe, the Middle East, Africa, the United Kingdom, and the Asia-Pacific. LivePerson, Inc. was incorporated in 1995 and is headquartered in New York, New York.
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