Comparing Kidoz (OTCMKTS:KDOZF) and Atlanta Braves (NASDAQ:BATRA)

Kidoz (OTCMKTS:KDOZF) and Atlanta Braves (NASDAQ:BATRA) are both consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, institutional ownership, analyst recommendations, risk, valuation, dividends and profitability.

Profitability

This table compares Kidoz and Atlanta Braves’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Kidoz	-12.38%	-23.93%	-17.20%
Atlanta Braves	-18.35%	-25.95%	-7.74%

Insider & Institutional Ownership

12.3% of Atlanta Braves shares are owned by institutional investors. 20.5% of Kidoz shares are owned by company insiders. Comparatively, 4.8% of Atlanta Braves shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Earnings and Valuation

This table compares Kidoz and Atlanta Braves’ gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Kidoz	$13.33 million	1.06	-$2.01 million	($0.02)	-5.40
Atlanta Braves	$640.67 million	4.36	-$125.29 million	($2.00)	-22.60

Kidoz has higher earnings, but lower revenue than Atlanta Braves. Atlanta Braves is trading at a lower price-to-earnings ratio than Kidoz, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a breakdown of recent ratings for Kidoz and Atlanta Braves, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Kidoz	0	0	0	0	N/A
Atlanta Braves	0	0	2	0	3.00

Atlanta Braves has a consensus price target of $54.00, suggesting a potential upside of 19.47%. Given Atlanta Braves’ higher possible upside, analysts clearly believe Atlanta Braves is more favorable than Kidoz.

About Kidoz

Kidoz Inc. develops and sells AdTech software products in Western Europe; Central, Eastern, and Southern Europe; North America; and internationally. The company also owns and develops mobile Kidoz safe ad network, the Kidoz kid-mode operating system, the Kidoz publisher SDK, the Rooplay edugames platform, and the Rooplay originals. In addition, it offers Rooplay, the cloud-based EduGame system for kids to learn and play. The company was formerly known as Shoal Games Ltd. and changed its name to Kidoz Inc. in April 2019. Kidoz Inc. was incorporated in 1987 and is based in Vancouver, Canada.

About Atlanta Braves

Atlanta Braves Holdings, Inc. owns and operates the Atlanta Braves Major league baseball club. It also operates mixed-use development project, including retail, office, hotel, and entertainment projects. The company was incorporated in 2022 and is based in Englewood, Colorado.