Vita Coco (NASDAQ:COCO) and China Fruits (OTCMKTS:CHFR) Critical Analysis

China Fruits (OTCMKTS:CHFR) and Vita Coco (NASDAQ:COCO) are both consumer non-durables companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, earnings, analyst recommendations, risk, dividends, institutional ownership and profitability.

Institutional and Insider Ownership

88.5% of Vita Coco shares are held by institutional investors. 34.2% of Vita Coco shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Earnings & Valuation

This table compares China Fruits and Vita Coco’s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
China Fruits	N/A	N/A	N/A	N/A	N/A
Vita Coco	$500.02 million	2.86	$46.63 million	$0.92	27.47

Vita Coco has higher revenue and earnings than China Fruits.

Profitability

This table compares China Fruits and Vita Coco’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
China Fruits	N/A	N/A	N/A
Vita Coco	11.05%	27.42%	19.66%

Analyst Ratings

This is a summary of current ratings and price targets for China Fruits and Vita Coco, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
China Fruits	0	0	0	0	N/A
Vita Coco	0	4	4	0	2.50

Vita Coco has a consensus price target of $30.00, suggesting a potential upside of 18.72%. Given Vita Coco’s higher probable upside, analysts plainly believe Vita Coco is more favorable than China Fruits.

Summary

Vita Coco beats China Fruits on 8 of the 8 factors compared between the two stocks.

About China Fruits

China Fruits Corp. is engaged in the manufacturing, trading and distributing fresh tangerine and other fresh fruits. It also sets up franchise retail stores for fresh fruits and other related products. The company was founded on January 6, 1993 and is headquartered in Beijing, China.

About Vita Coco

The Vita Coco Company, Inc. develops, markets, and distributes coconut water products under the Vita Coco brand name in the United States, Canada, Europe, the Middle East, Africa, and the Asia Pacific. The company offers coconut oil and coconut milk; juice; Runa, a plant-based energy drink; packaged water under the Ever & Ever brand name; and PWR LIFT, a protein-infused fitness drink. It also provides private label coconut water and oil to retailers. It distributes its products through club, food, drug, mass, convenience, e-commerce, and foodservice channels. The company was formerly known as All Market Inc. and changed its name to The Vita Coco Company, Inc. in September 2021.The Vita Coco Company, Inc. was incorporated in 2004 and is headquartered in New York, New York.