Short Interest in Baozun Inc. (NASDAQ:BZUN) Drops By 14.8%

Baozun Inc. (NASDAQ:BZUN) was the recipient of a large decline in short interest during the month of August. As of August 31st, there was short interest totalling 1,090,000 shares, a decline of 14.8% from the August 15th total of 1,280,000 shares. Approximately 2.0% of the shares of the stock are sold short. Based on an average daily volume of 262,200 shares, the short-interest ratio is presently 4.2 days.

Institutional Trading of Baozun

Several hedge funds and other institutional investors have recently bought and sold shares of the company. Aigen Investment Management LP acquired a new stake in shares of Baozun during the fourth quarter worth $30,000. Virtu Financial LLC acquired a new stake in Baozun in the 1st quarter worth about $48,000. Cetera Advisors LLC purchased a new stake in Baozun in the 1st quarter valued at about $35,000. Acadian Asset Management LLC increased its stake in shares of Baozun by 55.1% during the 2nd quarter. Acadian Asset Management LLC now owns 1,002,018 shares of the technology company’s stock valued at $2,335,000 after acquiring an additional 356,096 shares during the last quarter. Finally, Dimensional Fund Advisors LP increased its stake in shares of Baozun by 23.4% during the 2nd quarter. Dimensional Fund Advisors LP now owns 620,450 shares of the technology company’s stock valued at $1,452,000 after acquiring an additional 117,502 shares during the last quarter. 47.29% of the stock is owned by hedge funds and other institutional investors.

Wall Street Analyst Weigh In

Separately, CLSA cut Baozun from an “outperform” rating to a “hold” rating and cut their price target for the stock from $2.80 to $2.20 in a report on Friday, August 30th.

Baozun Price Performance

Shares of NASDAQ BZUN remained flat at $2.51 during midday trading on Monday. 130,735 shares of the stock were exchanged, compared to its average volume of 466,949. The stock’s 50-day simple moving average is $2.39 and its 200 day simple moving average is $2.50. The stock has a market capitalization of $150.78 million, a P/E ratio of -4.17 and a beta of 0.32. Baozun has a 1-year low of $1.90 and a 1-year high of $3.51.

Baozun Company Profile

Baozun Inc, through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People's Republic of China. The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands' store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing.