comScore (NASDAQ:SCOR) Raised to “Buy” at StockNews.com

StockNews.com upgraded shares of comScore (NASDAQ:SCORFree Report) from a hold rating to a buy rating in a research report report published on Thursday.

A number of other research firms also recently weighed in on SCOR. Needham & Company LLC dropped their target price on comScore from $17.00 to $13.50 and set a “buy” rating for the company in a report on Wednesday, August 7th. Craig Hallum reissued a “hold” rating and set a $8.00 price objective (down previously from $18.00) on shares of comScore in a report on Thursday, August 29th.

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comScore Price Performance

comScore stock opened at $5.57 on Thursday. comScore has a fifty-two week low of $4.89 and a fifty-two week high of $20.97. The firm has a market capitalization of $27.24 million, a PE ratio of -0.60 and a beta of 1.10. The company’s 50-day moving average is $6.49 and its 200-day moving average is $10.37.

Institutional Investors Weigh In On comScore

An institutional investor recently raised its position in comScore stock. Vanguard Group Inc. raised its position in shares of comScore, Inc. (NASDAQ:SCORFree Report) by 1.2% in the first quarter, according to its most recent filing with the SEC. The firm owned 174,826 shares of the company’s stock after purchasing an additional 2,121 shares during the quarter. Vanguard Group Inc. owned approximately 3.63% of comScore worth $2,692,000 at the end of the most recent quarter. Institutional investors own 42.15% of the company’s stock.

About comScore

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comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.

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