Head-To-Head Contrast: Purple Innovation (NASDAQ:PRPL) & Victoria (OTCMKTS:VCCTF)

Victoria (OTCMKTS:VCCTF) and Purple Innovation (NASDAQ:PRPL) are both consumer cyclical companies, but which is the better business? We will compare the two businesses based on the strength of their profitability, risk, dividends, institutional ownership, analyst recommendations, earnings and valuation.

Earnings and Valuation

This table compares Victoria and Purple Innovation”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Victoria	N/A	N/A	N/A	N/A	N/A
Purple Innovation	$526.24 million	0.18	-$120.76 million	($1.34)	-0.67

Victoria has higher earnings, but lower revenue than Purple Innovation.

Profitability

This table compares Victoria and Purple Innovation’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Victoria	N/A	N/A	N/A
Purple Innovation	-19.86%	-72.81%	-18.09%

Analyst Recommendations

This is a breakdown of current ratings and target prices for Victoria and Purple Innovation, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Victoria	0	0	0	0	N/A
Purple Innovation	0	3	3	0	2.50

Purple Innovation has a consensus target price of $2.53, indicating a potential upside of 182.09%. Given Purple Innovation’s higher possible upside, analysts clearly believe Purple Innovation is more favorable than Victoria.

Insider and Institutional Ownership

88.4% of Purple Innovation shares are owned by institutional investors. 54.3% of Purple Innovation shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Summary

Purple Innovation beats Victoria on 5 of the 8 factors compared between the two stocks.

About Victoria

Victoria PLC, together with its subsidiaries, designs, manufactures, and distributes flooring products primarily in the United Kingdom, Spain, Italy, the Netherlands, Germany, Belgium, Turkey, the United States, and Australia. The company operates through four segments: UK & Europe Soft Flooring, UK & Europe Ceramic Tiles, Australia, and North America. It offers a range of wool and synthetic broadloom carpets, ceramic and porcelain tiles, flooring underlays, luxury vinyl tiles (LVT), hardwood flooring products, artificial grass, carpet tiles, and flooring accessories. The company also offers logistics services. It provides its products under various brands. The company was founded in 1895 and is headquartered in Worcester, the United Kingdom.

About Purple Innovation

Purple Innovation, Inc. designs and manufactures sleep and other products in the United States and internationally. The company offers mattresses, pillows, cushions, bases, sheets, platforms, adjustable bases, mattress protectors, foundations, blankets, duvets, duvet covers, seat cushions, and pet beds under the Purple brand. It markets and sells its products through its e-commerce online channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms, as well as through its website, Purple.com. The company was founded in 2010 and is headquartered in Lehi, Utah.