Bay Colony Advisory Group Inc d b a Bay Colony Advisors Has $482,000 Stock Holdings in ServiceNow, Inc. (NYSE:NOW)

Bay Colony Advisory Group Inc d b a Bay Colony Advisors decreased its position in shares of ServiceNow, Inc. (NYSE:NOW) by 3.4% in the third quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The fund owned 539 shares of the information technology services provider’s stock after selling 19 shares during the period. Bay Colony Advisory Group Inc d b a Bay Colony Advisors’ holdings in ServiceNow were worth $482,000 at the end of the most recent reporting period.

A number of other institutional investors have also recently bought and sold shares of the company. Kercheville Advisors LLC boosted its position in ServiceNow by 4.5% during the third quarter. Kercheville Advisors LLC now owns 345 shares of the information technology services provider’s stock valued at $309,000 after purchasing an additional 15 shares during the last quarter. First American Bank lifted its position in shares of ServiceNow by 1.8% in the third quarter. First American Bank now owns 5,674 shares of the information technology services provider’s stock worth $5,075,000 after buying an additional 101 shares during the last quarter. Custom Index Systems LLC acquired a new stake in shares of ServiceNow in the third quarter worth about $524,000. Motiv8 Investments LLC lifted its position in shares of ServiceNow by 15.7% in the third quarter. Motiv8 Investments LLC now owns 1,049 shares of the information technology services provider’s stock worth $938,000 after buying an additional 142 shares during the last quarter. Finally, J.W. Cole Advisors Inc. lifted its position in shares of ServiceNow by 32.9% in the third quarter. J.W. Cole Advisors Inc. now owns 2,259 shares of the information technology services provider’s stock worth $2,020,000 after buying an additional 559 shares during the last quarter. Institutional investors and hedge funds own 87.18% of the company’s stock.

ServiceNow Stock Performance

Shares of ServiceNow stock opened at $945.44 on Tuesday. The company has a market capitalization of $194.76 billion, a PE ratio of 147.04, a PEG ratio of 5.67 and a beta of 0.99. ServiceNow, Inc. has a 12 month low of $558.09 and a 12 month high of $979.78. The company has a current ratio of 1.13, a quick ratio of 1.13 and a debt-to-equity ratio of 0.16. The stock’s fifty day simple moving average is $887.83 and its 200 day simple moving average is $798.89.

ServiceNow (NYSE:NOW) last issued its quarterly earnings data on Wednesday, October 23rd. The information technology services provider reported $3.72 EPS for the quarter, topping the consensus estimate of $3.46 by $0.26. The business had revenue of $2.80 billion for the quarter, compared to the consensus estimate of $2.75 billion. ServiceNow had a return on equity of 16.03% and a net margin of 12.77%. The firm’s revenue was up 22.2% compared to the same quarter last year. During the same quarter last year, the business posted $1.21 EPS. On average, research analysts predict that ServiceNow, Inc. will post 6.78 EPS for the current year.

Analyst Ratings Changes

NOW has been the topic of a number of recent analyst reports. Deutsche Bank Aktiengesellschaft lifted their price objective on ServiceNow from $875.00 to $900.00 and gave the stock a “buy” rating in a research note on Thursday, July 25th. Royal Bank of Canada lifted their price objective on ServiceNow from $985.00 to $1,045.00 and gave the stock an “outperform” rating in a research note on Thursday, October 24th. Evercore ISI lifted their price objective on ServiceNow from $950.00 to $1,000.00 and gave the stock an “outperform” rating in a research note on Thursday, October 24th. Piper Sandler lifted their price objective on ServiceNow from $850.00 to $1,000.00 and gave the stock an “overweight” rating in a research note on Thursday, October 24th. Finally, Guggenheim reiterated a “sell” rating and issued a $640.00 price objective on shares of ServiceNow in a research note on Monday, July 8th. One analyst has rated the stock with a sell rating, three have assigned a hold rating and twenty-five have assigned a buy rating to the company’s stock. According to MarketBeat.com, the company currently has an average rating of “Moderate Buy” and a consensus price target of $970.33.

Insider Buying and Selling

In related news, insider Jacqueline P. Canney sold 94 shares of the firm’s stock in a transaction on Monday, August 19th. The stock was sold at an average price of $825.92, for a total transaction of $77,636.48. Following the sale, the insider now owns 4,019 shares of the company’s stock, valued at approximately $3,319,372.48. This trade represents a 0.00 % decrease in their position. The sale was disclosed in a filing with the SEC, which can be accessed through this link. In other ServiceNow news, General Counsel Russell S. Elmer sold 1,937 shares of ServiceNow stock in a transaction dated Friday, August 2nd. The stock was sold at an average price of $779.81, for a total value of $1,510,491.97. Following the sale, the general counsel now owns 6,736 shares of the company’s stock, valued at $5,252,800.16. This trade represents a 0.00 % decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through the SEC website. Also, insider Jacqueline P. Canney sold 94 shares of ServiceNow stock in a transaction dated Monday, August 19th. The shares were sold at an average price of $825.92, for a total value of $77,636.48. Following the completion of the sale, the insider now directly owns 4,019 shares in the company, valued at approximately $3,319,372.48. This represents a 0.00 % decrease in their position. The disclosure for this sale can be found here. In the last quarter, insiders have sold 5,467 shares of company stock valued at $4,450,447. 0.25% of the stock is owned by company insiders.

ServiceNow Profile

ServiceNow, Inc provides end to-end intelligent workflow automation platform solutions for digital businesses in the North America, Europe, the Middle East and Africa, Asia Pacific, and internationally. The company operates the Now platform for end-to-end digital transformation, artificial intelligence, machine learning, robotic process automation, process mining, performance analytics, and collaboration and development tools.