Critical Analysis: TruBridge (NASDAQ:TBRG) and Bright Mountain Media (OTCMKTS:BMTM)

TruBridge (NASDAQ:TBRG) and Bright Mountain Media (OTCMKTS:BMTM) are both small-cap medical companies, but which is the better investment? We will contrast the two companies based on the strength of their profitability, institutional ownership, analyst recommendations, risk, valuation, earnings and dividends.

Insider & Institutional Ownership

88.6% of TruBridge shares are owned by institutional investors. 3.6% of TruBridge shares are owned by insiders. Comparatively, 61.6% of Bright Mountain Media shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Valuation & Earnings

This table compares TruBridge and Bright Mountain Media”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
TruBridge	$337.67 million	0.81	-$44.76 million	($4.09)	-4.49
Bright Mountain Media	$44.55 million	0.14	-$35.56 million	($0.11)	-0.32

Bright Mountain Media has lower revenue, but higher earnings than TruBridge. TruBridge is trading at a lower price-to-earnings ratio than Bright Mountain Media, indicating that it is currently the more affordable of the two stocks.

Volatility & Risk

TruBridge has a beta of 0.69, suggesting that its stock price is 31% less volatile than the S&P 500. Comparatively, Bright Mountain Media has a beta of 85.05, suggesting that its stock price is 8,405% more volatile than the S&P 500.

Profitability

This table compares TruBridge and Bright Mountain Media’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
TruBridge	-17.72%	1.78%	0.78%
Bright Mountain Media	-34.94%	N/A	-45.20%

Analyst Ratings

This is a breakdown of current ratings and recommmendations for TruBridge and Bright Mountain Media, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
TruBridge	0	2	2	0	2.50
Bright Mountain Media	0	0	0	0	0.00

TruBridge presently has a consensus target price of $14.50, indicating a potential downside of 21.02%. Given TruBridge’s stronger consensus rating and higher probable upside, analysts clearly believe TruBridge is more favorable than Bright Mountain Media.

Summary

TruBridge beats Bright Mountain Media on 9 of the 14 factors compared between the two stocks.

About TruBridge

TruBridge, Inc. provides healthcare solutions and services for community hospitals, clinics, and other healthcare systems in the United States and internationally. The company operates in three segments: Revenue Cycle Management (RCM), Electronic Health Record (HER), and Patient Engagement. It focuses on providing RCM solutions for care settings, regardless of primary healthcare information solutions provider along with business management, consulting, managed IT services, and analytics and business intelligence. The company provides acute care solutions and related services for community hospitals, and physician clinics; and patient engagement and empowerment technology solutions to improve patient outcomes and engagement strategies with care providers. In addition, it offers patient liability estimates eligibility verification, claim scrubbing and submission, remittance management, denial/audit management, and contract management; and offers RCM services, such as accounts receivable management, private pay service, medical coding, revenue cycle consulting, and other additional insurance and patient billing services. Further, it offers consulting and business management services; managed IT services; encoder solutions; patient management; financial accounting; clinical; patient care; and enterprise applications. Additionally, it offers TruBridge HER platform, including total system support, national client conference, continuing education, software releases, hardware replacement, cloud electronic health record, forms and supplies, and public cloud infrastructure services; post-acute care software systems, and support and maintenance services; and InstantPHR, an interactive portal and CHBase which funnels data from multiple sources into one platform. The company was formerly known as Computer Programs and Systems, Inc. and changed its name to TruBridge, Inc. in March 2024. TruBridge, Inc. was founded in 1979 and is headquartered in Mobile, Alabama.

About Bright Mountain Media

Bright Mountain Media, Inc. provides an end-to-end digital media and advertising services platform that connects brands with targeted consumer demographics in the United States and Israel. It focuses on digital publishing comprising websites, including Mom.com, Cafemom.com, LittleThings.com, and MamasLatinas.com; and advertising technology, consumer insights, creative, and media services. The company serves advertisers, advertising agencies and advertising service organizations. The company was formerly known as Bright Mountain Acquisition Corporation and changed its name to Bright Mountain Media, Inc. in December 2015. Bright Mountain Media, Inc. is based in Boca Raton, Florida.