Insider Selling: Creative Realities, Inc. (NASDAQ:CREX) Major Shareholder Sells 4,600 Shares of Stock

Creative Realities, Inc. (NASDAQ:CREX) major shareholder Laurence W. Lytton sold 4,600 shares of the company’s stock in a transaction that occurred on Thursday, January 18th. The shares were sold at an average price of $2.67, for a total value of $12,282.00. Following the transaction, the insider now directly owns 1,047,604 shares of the company’s stock, valued at $2,797,102.68. The trade was a 0.00 % decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through this link. Large shareholders that own 10% or more of a company’s stock are required to disclose their sales and purchases with the SEC.

Creative Realities Price Performance

CREX traded down $0.12 during midday trading on Wednesday, reaching $4.55. 8,781 shares of the company’s stock traded hands, compared to its average volume of 54,399. The firm has a fifty day moving average of $4.46 and a two-hundred day moving average of $4.19. The stock has a market capitalization of $47.53 million, a price-to-earnings ratio of -21.67 and a beta of 3.26. Creative Realities, Inc. has a 52 week low of $1.64 and a 52 week high of $5.20.

Creative Realities (NASDAQ:CREX) last announced its earnings results on Wednesday, August 14th. The company reported ($0.06) earnings per share (EPS) for the quarter, hitting the consensus estimate of ($0.06). Creative Realities had a positive return on equity of 0.23% and a negative net margin of 2.40%. The firm had revenue of $13.12 million during the quarter, compared to analyst estimates of $12.90 million. During the same quarter in the prior year, the company earned ($0.19) EPS. Sell-side analysts forecast that Creative Realities, Inc. will post -0.07 EPS for the current year.

Institutional Inflows and Outflows

Institutional investors have recently made changes to their positions in the company. Essex Investment Management Co. LLC bought a new position in shares of Creative Realities in the 3rd quarter worth approximately $118,000. Thompson Siegel & Walmsley LLC bought a new position in shares of Creative Realities in the 2nd quarter worth approximately $206,000. Finally, Dimensional Fund Advisors LP raised its position in shares of Creative Realities by 370.9% in the 2nd quarter. Dimensional Fund Advisors LP now owns 49,020 shares of the company’s stock worth $230,000 after acquiring an additional 38,610 shares in the last quarter. Institutional investors own 41.32% of the company’s stock.

About Creative Realities

Creative Realities, Inc, together with its subsidiaries, provides digital marketing technology and solutions in the United States and internationally. It offers digital signage and media solutions to enhance communications in a wide-ranging variety of out-of-home environments. The company’s solutions include digital merchandising systems and omni-channel customer engagement systems; interactive digital shopping assistants; advisors and kiosks; and other interactive marketing technologies, such as mobile, social media, point-of-sale transactions, beaconing, and web-based media that enables its customers to engage with their consumers.