Baozun Inc. (NASDAQ:BZUN) Short Interest Down 16.1% in October

Baozun Inc. (NASDAQ:BZUN) was the target of a significant drop in short interest in the month of October. As of October 31st, there was short interest totalling 1,040,000 shares, a drop of 16.1% from the October 15th total of 1,240,000 shares. Based on an average trading volume of 581,800 shares, the days-to-cover ratio is presently 1.8 days. Approximately 1.8% of the shares of the company are short sold.

Baozun Price Performance

Shares of BZUN stock traded down $0.06 during trading hours on Friday, reaching $2.43. 388,707 shares of the company traded hands, compared to its average volume of 525,328. The firm has a 50-day moving average price of $3.07 and a 200 day moving average price of $2.71. The company has a market cap of $146.26 million, a P/E ratio of -3.92 and a beta of 0.36. Baozun has a 12-month low of $1.90 and a 12-month high of $4.38.

Baozun (NASDAQ:BZUN) last released its earnings results on Wednesday, August 28th. The technology company reported ($0.07) earnings per share (EPS) for the quarter. Baozun had a negative return on equity of 6.38% and a negative net margin of 3.02%. The business had revenue of $329.01 million for the quarter.

Analyst Upgrades and Downgrades

Separately, CLSA lowered shares of Baozun from an “outperform” rating to a “hold” rating and decreased their target price for the company from $2.80 to $2.20 in a research note on Friday, August 30th.

Institutional Investors Weigh In On Baozun

A number of hedge funds have recently made changes to their positions in the company. Barclays PLC raised its holdings in shares of Baozun by 2,153.5% during the 3rd quarter. Barclays PLC now owns 160,000 shares of the technology company’s stock worth $573,000 after acquiring an additional 152,900 shares in the last quarter. Public Employees Retirement System of Ohio bought a new position in Baozun during the third quarter valued at $149,000. XTX Topco Ltd purchased a new position in shares of Baozun in the 3rd quarter worth $175,000. Wolverine Trading LLC increased its holdings in shares of Baozun by 42.5% in the 3rd quarter. Wolverine Trading LLC now owns 15,228 shares of the technology company’s stock worth $52,000 after buying an additional 4,545 shares during the last quarter. Finally, State Street Corp purchased a new stake in shares of Baozun during the 3rd quarter valued at about $170,000. 47.29% of the stock is currently owned by hedge funds and other institutional investors.

Baozun Company Profile

Baozun Inc, through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People’s Republic of China. The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands’ store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing.