Contrasting BorgWarner (NYSE:BWA) & Sense Technologies (OTCMKTS:SNSGF)

Sense Technologies (OTCMKTS:SNSGF) and BorgWarner (NYSE:BWA) are both auto/tires/trucks companies, but which is the better stock? We will compare the two companies based on the strength of their risk, dividends, institutional ownership, earnings, analyst recommendations, profitability and valuation.

Analyst Ratings

This is a summary of current ratings for Sense Technologies and BorgWarner, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sense Technologies	0	0	0	0	0.00
BorgWarner	0	6	10	0	2.63

BorgWarner has a consensus price target of $41.07, indicating a potential upside of 27.58%. Given BorgWarner’s stronger consensus rating and higher probable upside, analysts plainly believe BorgWarner is more favorable than Sense Technologies.

Profitability

This table compares Sense Technologies and BorgWarner’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Sense Technologies	N/A	N/A	N/A
BorgWarner	6.33%	15.51%	6.64%

Valuation & Earnings

This table compares Sense Technologies and BorgWarner”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sense Technologies	N/A	N/A	N/A	N/A	N/A
BorgWarner	$14.17 billion	0.50	$625.00 million	$3.94	8.17

BorgWarner has higher revenue and earnings than Sense Technologies.

Institutional & Insider Ownership

95.7% of BorgWarner shares are owned by institutional investors. 0.5% of BorgWarner shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Summary

BorgWarner beats Sense Technologies on 9 of the 9 factors compared between the two stocks.

About Sense Technologies

Sense Technologies, Inc. develops and markets automotive safety devices that enhance driver awareness of people or obstacles located in vehicle blind spots in the United States. It offers Guardian Alert Doppler awareness system, which warns vehicle drivers of the presence of people or obstacles in blind spots that exist behind their vehicles when backing up. The company markets its Guardian Alert product primarily to automobile and truck dealers, fleet operators, and other after-market automotive industry participants. It also offers ScopeOut, a system of specially designed mirrors that are placed at specific points on automobiles, trucks, sport utility vehicles, or commercial vehicles to provide drivers a complete view behind the vehicle. The company markets its ScopeOut product to department stores and other retailers as an after-market automotive safety product, as well as sells online at sensetech.com. The company was formerly known as Graham Gold Mining Corporation and changed its name to Sense Technologies, Inc. in October 1997. Sense Technologies, Inc. was founded in 1988 and is based in Grand Island, Nebraska.

About BorgWarner

BorgWarner Inc., together with its subsidiaries, provides solutions for combustion, hybrid, and electric vehicles worldwide. It offers turbochargers, eBoosters, eTurbos, timing systems, emissions systems, thermal systems, gasoline ignition technology, smart remote actuators, powertrain sensors, cabin heaters, battery modules and systems, battery heaters, and battery charging. The company provides power electronics, control modules, software, friction, and mechanical products for automatic transmissions and torque-management products. It sells its products to original equipment manufacturers of light vehicles, which comprise passenger cars, sport-utility vehicles, vans, and light trucks; commercial vehicles, including medium-duty and heavy-duty trucks, and buses; and off-highway vehicles, such as agricultural and construction machinery, and marine applications, as well as to tier one vehicle systems suppliers and the aftermarket for light, commercial, and off-highway vehicles. The company was formerly known as Borg-Warner Automotive, Inc. BorgWarner Inc. was incorporated in 1987 and is headquartered in Auburn Hills, Michigan.