Head-To-Head Comparison: Viad (NYSE:VVI) vs. Cielo (OTCMKTS:CIOXY)

Viad (NYSE:VVI) and Cielo (OTCMKTS:CIOXY) are both business services companies, but which is the superior business? We will contrast the two businesses based on the strength of their earnings, dividends, profitability, institutional ownership, risk, analyst recommendations and valuation.

Volatility & Risk

Viad has a beta of 2.07, meaning that its share price is 107% more volatile than the S&P 500. Comparatively, Cielo has a beta of 1.01, meaning that its share price is 1% more volatile than the S&P 500.

Profitability

This table compares Viad and Cielo’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Viad	2.68%	47.55%	5.49%
Cielo	17.54%	12.28%	1.80%

Valuation & Earnings

This table compares Viad and Cielo”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Viad	$1.24 billion	0.00	$16.02 million	$0.50	N/A
Cielo	$2.12 billion	1.07	$418.05 million	$0.16	5.25

Cielo has higher revenue and earnings than Viad. Viad is trading at a lower price-to-earnings ratio than Cielo, indicating that it is currently the more affordable of the two stocks.

Institutional & Insider Ownership

89.9% of Viad shares are held by institutional investors. Comparatively, 0.0% of Cielo shares are held by institutional investors. 4.1% of Viad shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Analyst Recommendations

This is a summary of recent ratings and target prices for Viad and Cielo, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Viad	0	0	2	0	3.00
Cielo	0	0	0	0	0.00

Viad presently has a consensus target price of $48.00, suggesting a potential upside of 0.00%. Given Viad’s stronger consensus rating and higher probable upside, analysts plainly believe Viad is more favorable than Cielo.

Summary

Viad beats Cielo on 10 of the 13 factors compared between the two stocks.

About Viad

Viad Corp provides hospitality, leisure activities, experiential marketing, and live events in the United States, Canada, Europe, the Middle East, and Africa. It operates in three segments: Pursuit, Spiro, and GES Exhibitions. The Pursuit segment offers recreational attractions, hotels and lodges, food and beverage, retail, sightseeing, and ground transportation services. This segment consists of Banff Jasper Collection, the Alaska Collection, the Glacier Park Collection, FlyOver, and Sky Lagoon. The Spiro segment operates as an experiential marketing agency that partners with brands around the world to manage and elevate their global experiential marketing activities. The GES Exhibition segment engages as an exhibition services company that partners with exhibition and conference organizers as a full-service provider of strategic and logistics solutions to manage the complexity of their shows. It serves event organizers and corporate brand marketers; and tour operators, tour wholesalers, destination management companies, and retail travel agencies. Viad Corp was founded in 1926 and is headquartered in Scottsdale, Arizona.

About Cielo

Cielo S.A., through its subsidiaries, provides payment services in Brazil and the United States. The company provides services related to credit and debit cards, and other payment methods, including signing up of merchants and service providers; rental, installation, and maintenance of point-of-sale terminals; and data capture and processing of electronic and manual transactions, as well as the issuance and management of payment accounts. It also offers services related to the processing means of payments that involve cards, maintenance services, and contacts with merchants for acceptance of credit and debit cards; development and licensing of computer software; electronic transactions processing; and technology services for collection and management of accounts payable and receivable using the Internet. The company was formerly known as Companhia Brasileira de Meios de Pagamento and changed its name to Cielo S.A. in December 2009. Cielo S.A. was founded in 1995 and is headquartered in Barueri, Brazil.